Job Description
This position is responsible for the comprehensive management and optimization of the company's social media presence. The candidate will oversee the development, maintenance, and strategic execution of social media platforms, ensuring alignment with business objectives. Key responsibilities include creating and publishing engaging content such as announcements, product updates, and promotional materials across multiple channels. Additionally, the role involves monitoring overseas social media platforms to track trends, user engagement, and competitor activities, while systematically collecting and analyzing market data to inform business decisions. The individual will also identify operational inefficiencies through collaboration with stakeholders, implement real-time improvements to enhance social media performance metrics, and drive platform growth by developing innovative content strategies. Close coordination with the business development team is required to evaluate the effectiveness of social media campaigns, refine tactics for better results, and strengthen account influence through data-driven insights. Finally, the candidate must proactively manage and mitigate potential PR risks, ensuring all content adheres to brand guidelines and regulatory standards.
Key Responsibilities
- Lead the full lifecycle of social media platform development, including content creation, scheduling, and performance tracking across platforms like Facebook, Instagram, and LinkedIn.
- Execute daily operations to maintain consistent brand messaging, manage community interactions, and ensure platform compliance with legal and ethical standards.
- Monitor overseas social media activity using analytics tools (e.g., Hootsuite, Google Analytics) to identify emerging trends, user behavior patterns, and competitor strategies.
- Collect and analyze market intelligence, including customer feedback, engagement metrics, and industry benchmarks, to generate actionable reports for senior management.
- Identify operational gaps through stakeholder collaboration, such as content gaps, engagement bottlenecks, or platform-specific challenges, and implement targeted solutions.
- Drive platform growth by developing and executing content calendars, optimizing posting times, and leveraging paid advertising to expand reach and audience retention.
- Collaborate with cross-functional teams to align social media strategies with business goals, ensuring cohesive messaging across all marketing channels.
- Continuously improve account influence through data analysis, A/B testing of content formats, and strategic adjustments to maximize follower engagement and conversion rates.
- Monitor and address potential PR risks, such as negative sentiment, misinformation, or policy violations, by implementing content moderation protocols and crisis response plans.
- Stay updated on social media algorithm changes, platform features, and industry best practices to maintain competitive advantage and ensure optimal performance.
Job Requirements
- Proven experience in social media management, preferably with a focus on international markets and multi-platform strategies.
- Strong analytical skills to interpret social media metrics, market data, and user behavior to inform strategic decisions.
- Excellent communication abilities to create compelling content, engage with audiences, and collaborate with cross-functional teams.
- Proficiency in content creation tools (e.g., Canva, Adobe Spark) and social media management platforms (e.g., Buffer, Sprout Social).
- Ability to monitor and analyze real-time social media data using tools like Google Analytics, social listening platforms, or custom dashboards.
- Knowledge of digital marketing principles, including SEO, SEM, and audience segmentation, to enhance social media campaign effectiveness.
- Experience in risk management, particularly in identifying and mitigating PR threats on social media platforms.
- Strong organizational skills to manage multiple social media accounts, content calendars, and performance tracking simultaneously.
- Ability to work independently and collaboratively, with a proactive approach to problem-solving and continuous improvement.
- Excellent English communication skills, with additional language proficiency preferred for overseas market engagement.
- Knowledge of brand guidelines, content policies, and compliance requirements to ensure all social media activities align with company standards.
- Ability to adapt to changing social media trends, platform algorithms, and audience preferences to maintain relevance and engagement.
- Strong attention to detail to ensure accurate data reporting, content quality, and risk mitigation across all social media channels.
- Experience with crisis management protocols, including rapid response to negative feedback or misinformation on social media platforms.
- Ability to develop and implement data-driven strategies to improve social media performance metrics and platform growth.
- Excellent time management skills to handle daily operations, weekly reporting, and monthly strategic planning efficiently.
- Knowledge of customer relationship management (CRM) systems to track audience interactions and improve engagement strategies.
- Ability to create visual content, such as images, videos, and infographics, to enhance social media appeal and user engagement.
- Strong understanding of social media advertising platforms (e.g., Meta Ads, Google Ads) to optimize paid campaign performance.
