Public Relations Manager at Floor Protocol

Job Description

Key Responsibilities

• Operate and manage multiple social media platforms including Twitter, Medium, Reddit, and others to maximize product exposure and public understanding of our offerings
• Design and implement data-driven social media marketing campaigns aimed at cultivating user trust, loyalty, and long-term brand advocacy
• Organize and execute regular AMA (Ask Me Anything) events in both text-based and online voice formats to engage directly with audiences and build brand credibility
• Lead the development and maintenance of the Discord community, providing timely user support, addressing queries, and creating interactive content to drive community growth
• Monitor and analyze key performance metrics across social media channels and online communities to evaluate campaign effectiveness and identify optimization opportunities
• Collaborate with cross-functional teams to align PR strategies with overall business objectives and market positioning
• Develop and maintain a consistent brand voice across all communication platforms while adapting to different audience segments
• Stay updated on industry trends, competitor activities, and emerging communication technologies to maintain a competitive edge
• Prepare regular reports summarizing PR performance, community engagement metrics, and campaign outcomes for senior management review
• Implement crisis communication protocols to manage brand reputation during challenging situations

Job Requirements

• Minimum 3-5 years of experience in public relations, digital marketing, or related fields with proven success in brand management
• Excellent understanding of social media platforms and their unique audience demographics, with hands-on experience in content creation and community management
• Strong analytical skills to interpret data from social media analytics tools and community engagement platforms
• Proficiency in English and Chinese for effective communication with both international and local audiences
• Ability to develop and execute comprehensive PR strategies that align with business goals and market trends
• Experience in organizing interactive events such as AMA sessions and live Q&A forums to engage with users
• Excellent interpersonal skills with a proven ability to build relationships with stakeholders, customers, and partners
• Strong organizational skills to manage multiple projects simultaneously while maintaining attention to detail
• Knowledge of SEO best practices and content optimization techniques to improve online visibility
• Ability to work independently and collaboratively in a fast-paced, dynamic environment
• Excellent written and verbal communication skills with a focus on creating compelling brand messaging
• Experience with PR software and tools for managing campaigns, tracking metrics, and analyzing data
• Understanding of brand reputation management principles and crisis communication strategies
• Ability to develop and maintain a consistent brand voice across all communication channels
• Strong time management skills to meet deadlines while maintaining high-quality output
• Experience in creating and managing online communities to foster brand loyalty and engagement
• Knowledge of digital marketing trends and their impact on brand visibility and customer engagement
• Ability to adapt to changing market conditions and adjust PR strategies accordingly
• Excellent problem-solving skills to address challenges in brand communication and community management