Job Description
Public Relations Manager (PR Manager) based in Futian District, Shenzhen. This role focuses on building and maintaining brand reputation through strategic communication and community engagement. The ideal candidate will lead comprehensive PR initiatives to enhance public awareness of our products and services while fostering strong relationships with stakeholders.
Key Responsibilities
- Operate and manage multiple social media platforms including Twitter, Medium, Reddit, and others to maximize product exposure and public understanding of our offerings
- Design and implement data-driven social media marketing campaigns aimed at cultivating user trust, loyalty, and long-term brand advocacy
- Organize and execute regular AMA (Ask Me Anything) events in both text-based and online voice formats to engage directly with audiences and build brand credibility
- Lead the development and maintenance of the Discord community, providing timely user support, addressing queries, and creating interactive content to drive community growth
- Monitor and analyze key performance metrics across social media channels and online communities to evaluate campaign effectiveness and identify optimization opportunities
- Collaborate with cross-functional teams to align PR strategies with overall business objectives and market positioning
- Develop and maintain a consistent brand voice across all communication platforms while adapting to different audience segments
- Stay updated on industry trends, competitor activities, and emerging communication technologies to maintain a competitive edge
- Prepare regular reports summarizing PR performance, community engagement metrics, and campaign outcomes for senior management review
- Implement crisis communication protocols to manage brand reputation during challenging situations
Job Requirements
- Minimum 3-5 years of experience in public relations, digital marketing, or related fields with proven success in brand management
- Excellent understanding of social media platforms and their unique audience demographics, with hands-on experience in content creation and community management
- Strong analytical skills to interpret data from social media analytics tools and community engagement platforms
- Proficiency in English and Chinese for effective communication with both international and local audiences
- Ability to develop and execute comprehensive PR strategies that align with business goals and market trends
- Experience in organizing interactive events such as AMA sessions and live Q&A forums to engage with users
- Excellent interpersonal skills with a proven ability to build relationships with stakeholders, customers, and partners
- Strong organizational skills to manage multiple projects simultaneously while maintaining attention to detail
- Knowledge of SEO best practices and content optimization techniques to improve online visibility
- Ability to work independently and collaboratively in a fast-paced, dynamic environment
- Excellent written and verbal communication skills with a focus on creating compelling brand messaging
- Experience with PR software and tools for managing campaigns, tracking metrics, and analyzing data
- Understanding of brand reputation management principles and crisis communication strategies
- Ability to develop and maintain a consistent brand voice across all communication channels
- Strong time management skills to meet deadlines while maintaining high-quality output
- Experience in creating and managing online communities to foster brand loyalty and engagement
- Knowledge of digital marketing trends and their impact on brand visibility and customer engagement
- Ability to adapt to changing market conditions and adjust PR strategies accordingly
- Excellent problem-solving skills to address challenges in brand communication and community management
