Social Media Manager at Optimism

Job Description

Key Responsibilities

• Develop and implement innovative social media strategies that resonate with the web3 community, driving increased engagement, follower growth, and brand visibility.
• Create and curate engaging content that leverages memes, niche humor, and other relevant trends to connect with the blockchain and cryptocurrency communities.
• Manage all social media channels, ensuring consistent messaging, tone, and brand voice that aligns with Optimism’s marketing goals.
• Collaborate with external agencies to produce compelling visual content, enhancing the storytelling aspect of social media campaigns.
• Analyze social media metrics to gauge the success of campaigns, adjusting strategies as needed to optimize engagement and reach.
• Stay up-to-date with the latest trends in social media, web3 culture, and meme-driven communication to keep Optimism’s social presence fresh and relevant.
• Work closely with the marketing team to align social media strategies with broader marketing initiatives and campaigns.

Job Requirements

• Proven experience in social media management, preferably within the web3, blockchain, or cryptocurrency space.
• Strong understanding of meme culture, niche humor, and trends relevant to the crypto community.
• Ability to create engaging and shareable content that resonates with a tech-savvy audience.
• Experience managing multiple social media platforms and analyzing performance metrics.
• Excellent communication and collaboration skills to work with internal teams and external agencies.
• Creative mindset with the ability to adapt strategies based on data and emerging trends.
• Passion for blockchain technology and staying ahead of industry developments.

Why Join Us?