Social Media Operation at Rootdata

Job Description

Key Responsibilities

• Edit and publish original articles, analysis reports, news updates, and other content related to cryptocurrency, blockchain technology, NFT, DeFi, and other fields based on market demand and hot topics.
• Collaborate with the team to plan and creatively conceptualize content, ensuring its timeliness, professionalism, and appeal.
• Continuously monitor industry trends and competitors' content strategies, and innovate content based on user needs.
• Develop content promotion strategies to increase article exposure and user interaction through multiple channels such as social media, SEO, email marketing, etc.
• Track and analyze the effectiveness of content release, optimize content dissemination strategies, and enhance user stickiness and website traffic.
• Responsible for the management and maintenance of the company's community, regularly interacting with users to enhance user engagement and loyalty.

Job Requirements

• Bachelor's degree in Journalism, Communications, Marketing or related field
• 2+ years of experience in content creation/editing, preferably in fintech or blockchain industry
• Strong understanding of cryptocurrency, blockchain technology, and related fields
• Excellent writing and editing skills with attention to detail
• Familiarity with SEO best practices and content marketing strategies
• Experience with social media management and community engagement
• Ability to analyze content performance metrics and make data-driven decisions
• Creative thinker with strong research skills
• Ability to work in a fast-paced environment and meet tight deadlines

Preferred Qualifications

• Experience with content management systems (WordPress, etc.)
• Knowledge of graphic design tools (Canva, Photoshop) for basic content enhancement
• Multilingual capabilities, especially in major Asian languages
• Active participation in crypto/blockchain communities