Social Media Operation at ECHOOO

Job Description

Key Responsibilities

• Oversee daily operations of the Echooo account, including content creation, scheduling, and posting across multiple platforms.
• Develop and execute creative campaigns to drive audience interaction and increase follower growth.
• Analyze engagement metrics and user feedback to refine content strategies and improve account performance.
• Collaborate with cross-functional teams to align social media efforts with overall marketing and business goals.
• Stay updated on industry trends and competitor activities to maintain a competitive edge in content planning.
• Manage community interactions, respond to comments and messages, and foster a loyal audience base.
• Conduct regular audits of account performance to identify opportunities for optimization and innovation.
• Prepare monthly reports summarizing key performance indicators, audience insights, and campaign outcomes.
• Coordinate with designers and copywriters to ensure visual and textual content meets brand standards.
• Implement A/B testing for content formats to determine the most effective engagement strategies.

Job Requirements

• Proven experience in social media management, preferably with a focus on brand accounts and content strategy.
• Excellent understanding of digital marketing principles and platform algorithms (e.g., WeChat, Weibo, Douyin).
• Strong creative thinking skills with the ability to develop original content concepts and campaign ideas.
• Proficiency in data analysis tools (e.g., Google Analytics, social media dashboards) to track performance metrics.
• Excellent communication and interpersonal skills for collaborating with internal teams and external partners.
• Ability to work independently while maintaining a proactive approach to content planning and execution.
• Knowledge of SEO best practices and content optimization techniques to improve visibility and engagement.
• Experience with graphic design software (e.g., Canva, Photoshop) for creating visual content assets.
• Strong attention to detail and ability to manage multiple tasks simultaneously in a fast-paced environment.
• Fluency in English and Mandarin, with the ability to communicate effectively with diverse audiences.
• Minimum of 2 years of experience in social media operations or related fields, with a track record of successful campaigns.
• Ability to adapt to changing trends and maintain a fresh perspective on content creation and audience engagement.
• Excellent time management skills to meet deadlines and deliver consistent content output.
• Knowledge of customer relationship management (CRM) systems to track audience interactions and feedback.
• Experience with video content creation and editing tools to produce engaging multimedia posts.