Sales Lead at ECHOOO

Job Description

Key Responsibilities

• Develop and execute comprehensive plans to expand the company's overseas market, including market research, competitor analysis, and target audience segmentation.
• Identify, onboard, and manage strategic partner agents in key regions to ensure consistent brand representation and sales growth.
• Collaborate with KOLs to create engaging content and campaigns that resonate with international audiences and drive product adoption.
• Design marketing strategies that leverage product characteristics, such as unique selling points, to differentiate offerings in competitive markets.
• Monitor market feedback through surveys, social media analytics, and customer interactions to identify areas for product improvement.
• Provide data-driven recommendations to refine product features, pricing models, and distribution channels based on market insights.
• Build and maintain strong relationships with stakeholders, including international partners, clients, and internal teams, to ensure alignment and collaboration.
• Track key performance indicators (KPIs) such as market share growth, partnership ROI, and customer engagement metrics to evaluate success.
• Stay updated on global market trends, cultural nuances, and regulatory requirements to adapt strategies effectively.
• Lead the development of localized marketing materials and campaigns tailored to specific regions and consumer preferences.

Job Requirements

• Proven experience in international market expansion, preferably in roles involving partner development, KOL collaboration, or marketing strategy execution.
• Excellent understanding of market dynamics, consumer behavior, and competitive landscapes in target regions.
• Strong analytical skills to interpret market data, customer feedback, and sales performance metrics for strategic decision-making.
• Proficiency in developing and presenting marketing strategies that align with product positioning and business objectives.
• Ability to build and maintain relationships with international partners, agents, and KOLs, including negotiation and contract management.
• Fluency in English and at least one additional language to facilitate communication with global stakeholders.
• Knowledge of digital marketing tools (e.g., social media platforms, CRM systems) and data visualization software for market analysis.
• Experience with product optimization processes, including identifying pain points and proposing solutions based on market feedback.
• Excellent communication and presentation skills to convey insights and strategies to both internal teams and external partners.
• Ability to work independently and collaboratively in a fast-paced, dynamic environment while meeting tight deadlines.
• Strong organizational skills to manage multiple projects, prioritize tasks, and ensure seamless execution of market expansion initiatives.
• Preferred qualifications: MBA or equivalent degree in marketing, business, or related fields; proven track record in international business development.