Job Description
As a Social Media Manager / Writer, you will be responsible for representing our business on social networks to engage our community, partners, and the public. This role involves creating and executing a comprehensive social media strategy to drive engagement, build brand awareness, and foster a loyal audience and community. You will also manage daily content across multiple platforms, including Twitter and LinkedIn, while ensuring brand consistency through tone, voice, and terminology. Additionally, you will collaborate with cross-functional teams to develop compelling content campaigns and digital communications, such as email, landing pages, and online ads.
Key Responsibilities
- Develop and implement a comprehensive social media strategy to enhance brand visibility and engagement across multiple platforms.
- Regularly create and share original content, including written posts, to maintain audience interest and convey brand messaging effectively.
- Monitor and analyze social media trends, news, and best practices—particularly within the crypto industry—to generate actionable insights for marketing optimization.
- Engage with the community by responding to questions, feedback, and comments, while managing interactions with users and addressing competitor-related discussions.
- Manage short-term campaigns and leverage paid social advertising strategically when appropriate to achieve specific business objectives.
- Collaborate with designers to ensure that written content is integrated seamlessly into visual creatives, maintaining a cohesive brand presence.
- Track and report on key performance metrics to evaluate the effectiveness of social media efforts and provide data-driven recommendations for improvement.
- Plan and execute content campaigns that align with business goals, including concept development for digital communications across various channels.
- Actively monitor the company's social media accounts to identify opportunities for engagement and ensure consistent brand representation.
- Contribute to the growth of the audience and community by fostering meaningful interactions and maintaining a supportive, collaborative environment.
Job Requirements
- Proven experience in social media management and content creation, with a focus on digital communications and brand strategy.
- Excellent written communication skills, including the ability to craft engaging copy for diverse platforms and audiences.
- Strong understanding of social media analytics tools and the ability to interpret data to refine marketing strategies.
- Knowledge of the crypto industry and its trends, with the ability to translate complex information into accessible content.
- Ability to manage multiple social platforms simultaneously, including Twitter, LinkedIn, and others, with attention to detail and consistency.
- Collaborative mindset, with the ability to work effectively with designers, marketers, and other team members to achieve shared goals.
- Proficiency in creating and managing content calendars, ensuring timely and relevant posts for audience engagement.
- Experience with paid social advertising platforms and the ability to develop cost-effective campaigns that align with business objectives.
- Strong organizational skills to handle daily content management tasks and maintain a structured approach to strategy execution.
- Ability to adapt to changing market conditions and continuously innovate social media tactics to stay ahead of competitors.
- Excellent time management skills to balance content creation, community engagement, and campaign management responsibilities.
- Knowledge of SEO and content optimization techniques to improve visibility and reach across digital channels.
- Ability to maintain a consistent brand voice and tone across all social media communications and digital materials.
- Experience with social media monitoring tools to track brand sentiment, competitor activity, and industry developments.
