Social Media Operation at Miners Club

Job Description

Key Responsibilities

• Develop and implement a short video content strategy, including planning, publishing, and optimizing content across multiple platforms.
• Design and improve the account matrix to establish a robust content ecosystem for main and auxiliary accounts.
• Collaborate with content creators to produce creative videos aligned with brand tone, covering hot topics, product placements, industry insights, and community interactions.
• Analyze platform data (views, completion rates, engagement rates) to develop growth strategies and enhance account traffic.
• Conduct A/B testing to optimize content and promotion strategies for improved ROI.
• Connect with KOL resources for cooperative videos and collaborative promotions to boost brand influence in the Web3 space.
• Coordinate internal teams and outsourced resources (e.g., video production, advertising teams) to ensure project success.
• Plan and execute platform events like challenges, lucky draws, and community interactions to drive user conversion.
• Align video content with product releases and marketing campaigns to enhance brand awareness.

Job Requirements

• Proven experience in short video content strategy, platform management, and data analysis.
• Strong understanding of TikTok, YouTube Shorts, Instagram Reels, and other short-form video platforms.
• Creative mindset with the ability to produce engaging and brand-aligned content.
• Proficiency in data analysis tools to track performance metrics and optimize strategies.
• Experience collaborating with KOLs, content creators, and cross-functional teams.
• Ability to plan and execute interactive events to boost user engagement and conversion.
• Knowledge of Web3 and blockchain-related content is a plus.
• Excellent communication and project management skills.

Preferred Qualifications

• Background in digital marketing, social media management, or content creation.
• Familiarity with video editing tools and content production workflows.
• Experience in community engagement and growth hacking strategies.