Job Description
This position is responsible for the comprehensive management and execution of social media operations across multiple platforms to drive brand awareness, user engagement, and community growth. The role involves creating and implementing content strategies, monitoring trends, collaborating with partners, analyzing data, and addressing user feedback to optimize online presence and achieve business objectives. As a key member of the marketing team, the candidate will be tasked with developing a cohesive social media framework that aligns with organizational goals while maintaining a consistent brand voice across all channels. This includes overseeing content creation, scheduling, and distribution, as well as managing community interactions to build long-term relationships with audiences.
Key Responsibilities
- Develop and execute daily content operation and promotion plans for project social media platforms (Twitter, Telegram, Discord, Instagram, Reddit, Facebook, YouTube, etc.), ensuring timely implementation and continuous monitoring of results to align with project goals.
- Identify and track industry hot topics, leveraging them to design engaging daily or special campaigns that enhance user interaction, promote brand visibility, and drive product service awareness.
- Collaborate with external partners to plan and execute promotional activities, strategically expanding brand reach and strengthening user recognition through cross-platform coordination.
- Integrate real-time data from social media platforms, analyze performance metrics, and provide actionable insights to refine future content strategies and operational directions.
- Monitor user feedback and community sentiment across platforms, promptly addressing concerns and resolving issues to maintain a positive brand image and foster trust.
- Coordinate internal and external resources based on project stage objectives, ensuring alignment with overall marketing strategies to achieve measurable influence growth and community expansion.
- Conduct regular audits of social media performance to identify areas for improvement and implement corrective actions that enhance campaign effectiveness.
- Develop and maintain a content calendar, ensuring consistency in posting frequency and alignment with marketing calendars while adapting to seasonal trends and events.
- Manage social media budgets and allocate resources efficiently to maximize ROI for campaigns and community initiatives.
- Stay updated on emerging social media trends and technologies to ensure the organization remains competitive in digital marketing strategies.
Job Requirements
- Proven experience in social media operations, with a demonstrated ability to manage multiple platforms and execute data-driven campaigns.
- Strong analytical skills to interpret social media metrics and optimize content performance through A/B testing and trend analysis.
- Excellent communication and collaboration abilities to work with cross-functional teams and external partners effectively.
- Proficiency in content creation tools (e.g., Canva, Adobe Suite) and social media management platforms (e.g., Hootsuite, Buffer) for efficient workflow.
- Ability to develop creative and engaging content that aligns with brand voice and audience preferences, including text, visuals, and multimedia.
- Knowledge of SEO and SEM principles to enhance organic reach and paid campaign effectiveness across digital channels.
- Strong problem-solving skills to address community challenges, manage crises, and improve user experience through iterative adjustments.
- Ability to create and maintain a content calendar, ensuring consistency in posting frequency and alignment with marketing calendars.
- Experience with community management tools (e.g., social listening software, sentiment analysis tools) to monitor brand reputation and user behavior.
- Excellent time management skills to balance multiple projects, meet deadlines, and adapt to fast-paced digital environments.
- Ability to work independently and collaboratively, with a proactive approach to identifying opportunities and solving challenges in social media operations.
- Knowledge of content moderation policies and ethical guidelines to ensure compliance with platform rules and brand standards.
- Experience with social media analytics tools (e.g., Google Analytics, social media dashboards) to track campaign performance and user behavior.
- Ability to develop and implement crisis management plans for social media platforms to mitigate negative sentiment and protect brand reputation.
- Strong understanding of digital marketing principles, including audience segmentation, targeting, and conversion strategies.
