Job Description
Position: SEO/GEO Growth Operations (Overseas Focus)
Key Responsibilities:
- Responsible for overseas SEO growth initiatives, developing and executing keyword, content, internal linking, and external linking optimization strategies for major search engines like Google to enhance organic search traffic and conversion rates.
- Focus on building internal and external link systems, including optimizing internal link structures, anchor text strategies, landing page link layouts, external resource expansion, and collaborations with media/community/directory/content partners to improve core page authority and rankings.
- Analyze C-end user search behavior to identify high-value, high-conversion keywords, collaborating with content, product, and technical teams to create SEO-friendly content and landing pages tailored for overseas markets.
- Participate in GEO-related growth exploration, researching AI search engines, AI Q&A platforms, and large language models to improve brand/product visibility in AI-driven scenarios.
- Monitor and analyze brand/product exposure on platforms like ChatGPT, Claude, Gemini, DeepSeek, Kimi, Doubao, and Tongyi Qianwen, refining reusable GEO optimization methodologies.
- Establish SEO/GEO data monitoring systems, tracking metrics such as keyword rankings, indexing, backlink quality, organic traffic, conversion rates, and AI citation rates, providing regular reports and optimization recommendations.
- Stay updated on Google algorithm changes, AI search trends, and overseas content platform/community traffic patterns to adjust SEO/GEO strategies proactively.
Job Requirements
- Bachelor's degree or higher with 1-3 years of experience in SEO, content growth, overseas growth, or C-end user acquisition.
- Hands-on experience in overseas SEO, familiar with Google SEO fundamentals, including keyword research, on-page optimization, internal/external linking strategies, content indexing, and ranking improvements.
- Proven ability in link-building, including identifying backlink opportunities, assessing quality, negotiating collaborations, and evaluating results.
- GEO experience is a plus; familiarity with AI platforms like ChatGPT, Claude, Gemini, DeepSeek, Kimi, Doubao, or Tongyi Qianwen, understanding content exposure logic in AI-driven search environments.
- Strong C-end growth mindset, capable of designing SEO/GEO strategies based on user search intent, content consumption paths, and conversion funnels.
- Proficiency in SEO tools (e.g., Google Search Console, Google Analytics, Ahrefs, Semrush, Similarweb, Screaming Frog) is preferred.
- Excellent analytical, content judgment, and execution skills, with the ability to collaborate across content, product, tech, and design teams.
Benefits
Relocation support to Bangkok/Kuala Lumpur with work visa sponsorship!
