Job Description:
Sales Director (China BD Director)
1. Position Title: Sales Director
2. Position Overview: Responsible for project expansion and BD team building in the Chinese/global market for the public blockchain. The core objectives include:
- Continuously acquiring high-quality Web3 projects
- Facilitating rapid project deployment on the public blockchain
- Establishing a project tiering mechanism
- Identifying high-potential projects
- Collaborating with ecosystem, product, and operational teams for focused incubation
This role is not a traditional "sales management position" but rather a project growth leader for the Chinese/global market. You will need to develop a scalable project acquisition system that enables the sales team to consistently generate project leads, drive project deployment, and identify projects with genuine user, transaction volume, and ecosystem potential.
Key Responsibilities:
- Establish a Project Acquisition System for the Chinese Market: Develop and execute BD strategies and targets for the Chinese region, ensuring a steady pipeline of projects. Build and expand the project lifecycle from project database → lead pool → opportunity pool → negotiation pool → deployment pool → key project pool.
- Build and Manage the Chinese Sales Team: Recruit, train, and manage a BD team of 20-30 members. Responsibilities include hiring, training, KPI setting, weekly/monthly reviews, sales incentives, performance management, and developing standardized BD SOPs to ensure scalability.
- Develop a "Project Deployment Mechanism": Shift the team's focus from "finding clients" to "finding projects." Create standardized processes for decision-maker identification, project valuation, business negotiation, technical integration, deployment coordination, market collaboration, and post-launch operations.
- Implement a Project Tiering System: Not all deployed projects are of equal value. Establish a scoring model to enable "mass acquisition + precise screening."
- Create a Key Project Incubation Mechanism: For S/A-tier projects, coordinate cross-functional collaboration with ecosystem, operations, marketing, and technical teams to form a growth loop: project acquisition → deployment → data validation → identifying high-potential projects → resource allocation → creating benchmark projects.
- Directly Oversee Key Projects: Personally engage in strategic projects, including founder communication, business negotiation, strategic partnerships, resource exchange, ecosystem incentives, joint marketing, and project incubation.
Core KPIs:
- Project quantity and quality
- Team efficiency (e.g., leads per person, pipeline per person, deployment rate, average project cycle)
- Ecosystem contribution (measured by deployed projects × project quality × activity level × ecosystem impact)
Job Requirements:
- Must-Have Qualifications:
- 5+ years of Web3/Crypto/blockchain BD, sales, or ecosystem expansion experience
- Established Web3 project resource network
- Familiarity with public chains, L2, DeFi, DEX, wallets, GameFi, AI, RWA, etc.
- Proven track record of successfully onboarding Web3 projects
- Experience managing 20+ BD teams
- Ability to build sales processes, training systems, and performance mechanisms
- Strong negotiation and project evaluation skills
- Direct access to project founders, core teams, and investors
- Data-driven mindset
- Preferred Skills:
- Resourcefulness over resume credentials
- Hands-on project acquisition capability (self-sourcing → negotiating → closing → deploying)
- Ability to identify top 5% high-potential projects from a large pool
- Entrepreneurial mindset (goal-oriented, proactive, problem-solving, results-driven)
- Preferred Background:
- BD experience at leading public chains
- L1/L2 ecosystem BD
- Web3 project launchpad or incubator experience
- VC/investment firm ecosystem leadership
- Large-scale ecosystem expansion experience
Benefits:
Fixed salary + team performance bonus + management commission + long-term incentives
