Job Description
This role focuses on planning, executing, and optimizing online trading and holiday-themed activities to attract new customers and enhance user conversion. The position requires continuous innovation in activity formats and a data-driven approach to achieve both short-term and long-term operational goals.
Key Responsibilities
- Sort out and continuously optimize the activity SOP process, activity execution/recording standards, and activity templates.
- Plan and operate online trading activities, holiday-themed events, etc., to attract new customers and improve user conversion, achieving phased and long-term goals.
- Drive innovation and iteration of activity forms through competitor research, user questionnaires, and exploring new gameplay to enhance diversity and effectiveness.
- Monitor industry user trends, identify hot topics, and plan activities aligned with product features to develop promotional strategies.
- Collect, monitor, and analyze activity data, conduct post-event reviews, and optimize processes to meet time and quality requirements.
Job Requirements
- Proven experience in event planning and operations, preferably in e-commerce or online trading platforms.
- Strong analytical skills with the ability to interpret data and derive actionable insights.
- Creative mindset with a focus on innovation and user engagement.
- Excellent project management skills to ensure timely and high-quality execution.
- Ability to collaborate cross-functionally and adapt to dynamic industry trends.
Additional Skills
Familiarity with competitor benchmarking, user research methodologies, and data-driven decision-making will be highly advantageous. The ideal candidate should be proactive in identifying opportunities and solving challenges to maximize event impact.
