Job Description
This role is centered around driving business growth through strategic client engagement and marketing initiatives. The ideal candidate will serve as a key liaison between the company and its clients, developing and implementing comprehensive advertising campaigns that align with business objectives. Responsibilities include conducting in-depth market research to identify potential clients, creating data-driven sales strategies, and analyzing competitors to maintain a competitive edge. The position also involves delivering professional presentations and product demonstrations to both online and in-person audiences, ensuring clear communication of value propositions. Additionally, the candidate will coordinate cross-functional teams to execute campaigns effectively and provide detailed performance reports to stakeholders.
Key Responsibilities
- Build and maintain long-term relationships with clients through personalized engagement and proactive relationship management.
- Lead the end-to-end execution of advertising campaigns, including creative development, budget allocation, and timeline coordination.
- Conduct in-depth market research to uncover client needs, industry trends, and competitive landscapes, translating findings into actionable insights.
- Develop and present tailored sales strategies that align with organizational goals, incorporating data analysis and market intelligence.
- Deliver compelling product demonstrations and presentations to diverse audiences, both virtually and in person, to drive conversions.
- Facilitate seamless communication between internal teams (sales, marketing, product) and external stakeholders (clients, partners, vendors).
- Monitor campaign performance using analytics tools and generate detailed reports to evaluate ROI and optimize future efforts.
- Identify new business opportunities through relationship-building and market exploration, contributing to revenue growth.
- Collaborate with cross-functional teams to ensure cohesive execution of marketing initiatives and sales strategies.
- Stay updated on industry developments and competitor activities to maintain a competitive advantage and refine approaches.
Job Requirements
- Proven experience in client relationship management, with a track record of increasing client retention and satisfaction.
- Strong understanding of advertising campaign lifecycle, including planning, execution, and performance evaluation.
- Excellent communication skills, with the ability to articulate complex ideas clearly to both technical and non-technical audiences.
- Proficiency in market research methodologies, data analysis tools (e.g., Excel, Google Analytics), and presentation software (e.g., PowerPoint, Prezi).
- Ability to develop and implement sales strategies that align with business objectives, with measurable results.
- Experience in competitor analysis, including SWOT analysis and benchmarking, to inform strategic decisions.
- Strong organizational skills to manage multiple projects simultaneously and meet deadlines.
- Excellent interpersonal skills to build trust with clients and collaborate effectively with internal teams.
- Proficiency in digital marketing platforms (e.g., social media, email marketing, SEO tools) for campaign execution.
- Ability to adapt to changing market conditions and pivot strategies as needed to achieve business goals.
