Business Development at CertiK

Job Description

Key Responsibilities

• Build and maintain long-term relationships with clients through personalized engagement and proactive relationship management.
• Lead the end-to-end execution of advertising campaigns, including creative development, budget allocation, and timeline coordination.
• Conduct in-depth market research to uncover client needs, industry trends, and competitive landscapes, translating findings into actionable insights.
• Develop and present tailored sales strategies that align with organizational goals, incorporating data analysis and market intelligence.
• Deliver compelling product demonstrations and presentations to diverse audiences, both virtually and in person, to drive conversions.
• Facilitate seamless communication between internal teams (sales, marketing, product) and external stakeholders (clients, partners, vendors).
• Monitor campaign performance using analytics tools and generate detailed reports to evaluate ROI and optimize future efforts.
• Identify new business opportunities through relationship-building and market exploration, contributing to revenue growth.
• Collaborate with cross-functional teams to ensure cohesive execution of marketing initiatives and sales strategies.
• Stay updated on industry developments and competitor activities to maintain a competitive advantage and refine approaches.

Job Requirements

• Proven experience in client relationship management, with a track record of increasing client retention and satisfaction.
• Strong understanding of advertising campaign lifecycle, including planning, execution, and performance evaluation.
• Excellent communication skills, with the ability to articulate complex ideas clearly to both technical and non-technical audiences.
• Proficiency in market research methodologies, data analysis tools (e.g., Excel, Google Analytics), and presentation software (e.g., PowerPoint, Prezi).
• Ability to develop and implement sales strategies that align with business objectives, with measurable results.
• Experience in competitor analysis, including SWOT analysis and benchmarking, to inform strategic decisions.
• Strong organizational skills to manage multiple projects simultaneously and meet deadlines.
• Excellent interpersonal skills to build trust with clients and collaborate effectively with internal teams.
• Proficiency in digital marketing platforms (e.g., social media, email marketing, SEO tools) for campaign execution.
• Ability to adapt to changing market conditions and pivot strategies as needed to achieve business goals.