Job Description:
Vietnam KOL Operations
Job Responsibilities
1. Vietnam KOL Acquisition & Relationship Management
Source, pitch, test-run, and sign mid-tier KOLs in the Vietnam market (focusing on TikTok, YouTube, Facebook, etc.) to build and maintain a localized KOL resource pool.
Establish a KOL grading system and standardized cooperation mechanisms tailored to the Vietnamese market; optimize business communications and contract workflows to improve outreach response rates, signing rates, and long-term partnership retention.
2. Conversion Funnel Operations & Data-Driven Growth
Align closely with core growth metrics including Registration, KYC, First-Time Deposits (FTD), and Trading to design tailored test-run models and incentive schemes for Vietnamese KOLs.
Track and analyze KOL campaign data (impressions, clicks, conversion rates, etc.), generate regular performance review reports, and optimize ROI through tiered operations of high-converting KOLs.
3. Localized Content Collaboration & Creative Iteration
Collaborate closely with the content team and central creative hub to produce high-quality localized creatives (video scripts, titles, thumbnails, and promotional materials) that resonate with local Vietnamese trends and user behavior.
Facilitate A/B testing for KOL content and establish a closed-loop workflow: \"Creative Output - Data Feedback - Rapid Iteration\" to boost video views and conversion performance.
4. Vietnam Social Media Matrix Incubation
Rapidly build and operate localized social media matrix accounts (e.g., TikTok, YouTube Shorts, Facebook Groups) and explore the integration of AI tools in content generation.
Set up an experimental pipeline for \"Trend Catching - Rapid Content Production - Multi-Channel Distribution\" to achieve low-cost organic reach and brand exposure.
5. Cross-Functional Collaboration & Payment Process Optimization
Coordinate closely with Marketing, User Acquisition, and Finance teams to ensure seamless execution of recruitment, tracking, incentive payouts, and cross-border/local payment settlements for KOLs.
Gather on-the-ground feedback from Vietnamese KOLs and users to propose localized product features and experience updates.
Job Requirements:
【Hard Requirements】
Language Proficiency: Native or professional fluency in Vietnamese (exceptional written and verbal communication skills, capable of negotiating contracts with local creators without barriers). Strong working proficiency in English or Chinese for smooth internal cross-border collaboration.
Work Experience: Bachelor’s degree or above; at least 2–3 years of experience in overseas social media operations or KOL operations (candidates with an established network of Vietnamese KOLs or previous study/work experience in Vietnam are highly preferred).
Deeply familiar with the Vietnamese social media landscape (TikTok, YouTube, Facebook/Messenger); highly sensitive to the preferences, pain points, and content styles of Vietnamese Gen Z.
Industry Background: Prior experience in Web3, Crypto, CEX, Fintech, or Cross-border E-commerce/Global Expansion is highly preferred; possessing a solid understanding of the \"Acquisition - Conversion - Retention\" funnel.
Strong data analytical skills; proficient in using data tools to evaluate KOL campaign performance and identify optimization bottlenecks.
Benefits:
bonus
