Job Description
Responsible for planning, executing, and optimizing integrated marketing campaigns to achieve business growth objectives. This role focuses on identifying target market segments, developing strategies to attract new customers, and fostering repeat business through consistent engagement. The candidate will oversee the entire campaign lifecycle, from initial concept to post-campaign analysis, ensuring alignment with organizational goals and compliance with internal protocols. Collaboration with cross-functional teams and external partners is essential to deliver high-impact marketing initiatives. The position requires a strategic mindset to translate business goals into actionable marketing plans, while maintaining a balance between creativity and data-driven decision-making. This role also involves staying updated with market trends and competitor activities to ensure campaigns remain relevant and competitive.
Key Responsibilities
- Design and implement marketing campaigns tailored to specific market segments, leveraging data-driven insights to maximize customer acquisition and retention.
- Supervise the execution, monitoring, and measurement of marketing campaigns, including tracking key performance indicators (KPIs) and evaluating campaign success against predefined metrics.
- Ensure all campaign activities adhere to organizational guidelines and standards, utilizing Jira as the primary project management tool for task tracking, resource allocation, and process optimization.
- Recruit, onboard, and train external agencies, including creative studios, digital marketing firms, and production partners, to ensure seamless campaign delivery and quality outcomes.
- Compile comprehensive performance reports, analyzing campaign data to identify trends, opportunities, and areas for improvement, and presenting findings to stakeholders for strategic decision-making.
- Continuously refine new campaigns by incorporating feedback from existing initiatives, benchmarking against historical performance, and applying best practices to enhance ROI.
- Organize and manage trade shows, exhibitions, and promotional events, including crafting compelling marketing copy, coordinating with designers and animators for visual content creation, and liaising with printers for material production.
- Collaborate with cross-functional teams, such as product development, sales, and customer support, to ensure cohesive marketing execution and alignment with overall business strategy.
- Develop and maintain relationships with key stakeholders, including executives, department heads, and external partners, to ensure campaign objectives are clearly communicated and supported.
- Conduct market research to identify customer needs, preferences, and pain points, using this information to shape campaign messaging and creative direction.
- Implement and monitor campaign budgets, ensuring cost efficiency while maintaining quality standards for all deliverables.
- Lead the creation of content calendars and schedules, coordinating with creative teams to ensure timely delivery of marketing materials across all channels.
- Provide regular updates to senior management on campaign progress, performance, and potential risks, using data visualization tools to enhance clarity and understanding.
- Ensure compliance with legal and regulatory requirements, including data privacy laws and advertising standards, during all campaign phases.
- Facilitate brainstorming sessions and creative workshops to generate innovative campaign ideas and solutions that align with brand identity and business goals.
Job Requirements
- Proven experience in marketing campaign management, with a demonstrated track record of driving customer growth and engagement across multiple channels (digital, print, events, etc.).
- Strong analytical skills to interpret campaign data, identify actionable insights, and make informed recommendations for strategy adjustments and performance improvements.
- Proficiency in using Jira for project management, including task prioritization, deadline tracking, and collaboration with internal/external teams to ensure timely campaign delivery.
- Excellent communication abilities to articulate campaign objectives, collaborate with stakeholders, and provide clear direction to agencies, vendors, and cross-functional teams.
- Ability to develop and execute creative marketing strategies, with expertise in digital marketing, content creation, and event management to drive brand awareness and customer interaction.
- Experience in recruiting and managing third-party agencies, ensuring alignment with brand standards and campaign goals while maintaining quality control and cost efficiency.
- Knowledge of marketing analytics tools (e.g., Google Analytics, Tableau) and methodologies to measure campaign effectiveness, optimize future initiatives, and identify ROI trends.
- Strong organizational skills to manage multiple campaigns simultaneously, coordinate resources, and meet deadlines under pressure while maintaining high-quality standards.
- Ability to write and proofread marketing copy for various platforms, including social media, email campaigns, and event promotions, ensuring consistency in brand voice and messaging.
- Collaboration with cross-functional teams, such as design, sales, and operations, to ensure cohesive marketing execution and alignment with overall business strategy.
- Proficiency in graphic design software (e.g., Adobe Creative Suite) or animation tools for content creation support, including layout design, visual storytelling, and multimedia production.
- Experience in budget management for marketing campaigns, including cost analysis, resource allocation, and financial forecasting for events and creative production.
- Understanding of customer relationship management (CRM) systems to track engagement metrics, manage customer data, and improve retention strategies through personalized marketing approaches.
- Ability to adapt to changing market conditions and refine campaigns based on real-time feedback, performance data, and emerging trends to maintain competitiveness.
- Strong leadership qualities to mentor agencies, train teams, and ensure consistent quality across all marketing deliverables while fostering a collaborative and innovative work environment.
- Excellent time management skills to balance multiple projects, prioritize tasks, and maintain productivity while meeting tight deadlines and delivering high-quality results.
- Ability to work independently and as part of a team, with a proactive approach to problem-solving and a commitment to continuous learning and professional development.
- Knowledge of SEO, SEM, and social media marketing strategies to enhance online visibility, drive traffic, and improve conversion rates for digital campaigns.
- Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot) to streamline campaign execution, improve targeting accuracy, and increase customer engagement through personalized communication.
- Strong attention to detail to ensure all campaign materials are error-free, visually appealing, and aligned with brand guidelines and messaging strategies.
