Graphic Designer at NFTGo

Job Description

Key Responsibilities

• Develop and execute advertising design projects for both online and offline platforms, ensuring alignment with brand guidelines and business goals.
• Create visually compelling promotional materials such as banners, product images, videos, and presentations to enhance customer engagement.
• Collaborate with cross-functional teams to design and implement marketing campaigns, contributing creative ideas to improve overall effectiveness.
• Monitor the performance of design outputs through analytics and feedback, using data to refine and optimize future projects.
• Stay updated on design trends and market dynamics to ensure the company's visual content remains competitive and relevant.
• Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines while maintaining high-quality standards.
• Provide strategic input on brand identity development, ensuring visual elements reinforce the company's market position and values.
• Work closely with marketing and product teams to ensure design solutions are integrated with business strategies and communication plans.
• Conduct regular reviews of existing design assets to identify opportunities for improvement and innovation.
• Support the creation of cohesive visual narratives across all marketing channels, enhancing brand consistency and customer experience.

Job Requirements

• Proven experience in advertising design, with a strong portfolio showcasing work in both digital and print media.
• Excellent proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools.
• Demonstrated ability to translate business objectives into visual concepts that resonate with target audiences.
• Strong understanding of branding principles, including color theory, typography, and visual hierarchy.
• Keen observation skills and market insight to identify design opportunities and trends that align with business needs.
• Ability to work independently and collaboratively, managing projects from concept to execution with attention to detail.
• Excellent communication skills to convey design ideas effectively to stakeholders and team members.
• Proficiency in data analysis to measure the impact of design initiatives and make informed adjustments.
• Experience with project management methodologies to handle multiple tasks and deadlines efficiently.
• Strong creativity and problem-solving abilities to develop innovative design solutions that drive business results.
• Knowledge of SEO and digital marketing best practices to ensure visual content is optimized for online platforms.
• Ability to adapt to changing business requirements and market conditions while maintaining design quality.
• Experience in creating and maintaining brand guidelines to ensure consistency across all visual materials.
• Proficiency in video production and editing to develop engaging promotional videos for various channels.
• Strong time management skills to balance multiple projects and deliverables within tight deadlines.
• Ability to conduct user research and incorporate feedback into design improvements.
• Experience with social media design and content creation to support digital marketing efforts.
• Knowledge of web design principles to ensure online promotional materials are responsive and user-friendly.
• Strong organizational skills to manage design assets, track project progress, and maintain a structured workflow.