Job Description
Responsible for the promotion and advertising design of the company's online and offline business, including but not limited to banners, product display images, promotional images, videos, PPTs, and other visual materials. This role involves creating advertising graphic designs and participating in the planning and execution of market activity design schemes. The candidate will also be tasked with designing and implementing comprehensive design solutions, tracking the effectiveness of these initiatives, and continuously building and optimizing the company's visual identity. Additionally, this position requires the ability to analyze market trends, understand brand positioning, and integrate communication strategies with creative design concepts to support business objectives.
Key Responsibilities
- Develop and execute advertising design projects for both online and offline platforms, ensuring alignment with brand guidelines and business goals.
- Create visually compelling promotional materials such as banners, product images, videos, and presentations to enhance customer engagement.
- Collaborate with cross-functional teams to design and implement marketing campaigns, contributing creative ideas to improve overall effectiveness.
- Monitor the performance of design outputs through analytics and feedback, using data to refine and optimize future projects.
- Stay updated on design trends and market dynamics to ensure the company's visual content remains competitive and relevant.
- Manage multiple design projects simultaneously, prioritizing tasks and meeting deadlines while maintaining high-quality standards.
- Provide strategic input on brand identity development, ensuring visual elements reinforce the company's market position and values.
- Work closely with marketing and product teams to ensure design solutions are integrated with business strategies and communication plans.
- Conduct regular reviews of existing design assets to identify opportunities for improvement and innovation.
- Support the creation of cohesive visual narratives across all marketing channels, enhancing brand consistency and customer experience.
Job Requirements
- Proven experience in advertising design, with a strong portfolio showcasing work in both digital and print media.
- Excellent proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools.
- Demonstrated ability to translate business objectives into visual concepts that resonate with target audiences.
- Strong understanding of branding principles, including color theory, typography, and visual hierarchy.
- Keen observation skills and market insight to identify design opportunities and trends that align with business needs.
- Ability to work independently and collaboratively, managing projects from concept to execution with attention to detail.
- Excellent communication skills to convey design ideas effectively to stakeholders and team members.
- Proficiency in data analysis to measure the impact of design initiatives and make informed adjustments.
- Experience with project management methodologies to handle multiple tasks and deadlines efficiently.
- Strong creativity and problem-solving abilities to develop innovative design solutions that drive business results.
- Knowledge of SEO and digital marketing best practices to ensure visual content is optimized for online platforms.
- Ability to adapt to changing business requirements and market conditions while maintaining design quality.
- Experience in creating and maintaining brand guidelines to ensure consistency across all visual materials.
- Proficiency in video production and editing to develop engaging promotional videos for various channels.
- Strong time management skills to balance multiple projects and deliverables within tight deadlines.
- Ability to conduct user research and incorporate feedback into design improvements.
- Experience with social media design and content creation to support digital marketing efforts.
- Knowledge of web design principles to ensure online promotional materials are responsive and user-friendly.
- Strong organizational skills to manage design assets, track project progress, and maintain a structured workflow.
