Marketing Associate at Injective

Job Description

Key Responsibilities

• Develop and implement community growth strategies for Injective Labs, focusing on program design, execution, and optimization
• Manage existing community programs, including community moderators, affiliate traders, and ambassadors, while exploring new opportunities for global expansion
• Document and track community program performance through data analysis of campaigns, content, and engagement metrics
• Create content that showcases community achievements and initiatives for display on Injective's social media channels and marketing platforms
• Collaborate with cross-functional teams to integrate community programs with larger marketing campaigns and brand strategies
• Facilitate content creation processes by working with external writers, content producers, and community moderators to produce blogs, email newsletters, and instructional videos
• Monitor community feedback and use insights to shape overarching strategies for community development and engagement
• Continuously improve community program exposure through innovative outreach tactics and talent acquisition strategies
• Ensure seamless coordination between community initiatives and Injective's broader business objectives
• Develop metrics and reporting frameworks to measure the impact of community programs on brand awareness and user acquisition

Job Requirements

• Proven experience in community management, growth marketing, or related fields with a strong track record of successful program execution
• Excellent communication skills, including the ability to create compelling content for diverse audiences and collaborate with external partners
• Strong analytical abilities to track community metrics, identify trends, and derive actionable insights for strategy development
• Proficiency in social media management tools and content creation platforms (e.g. Hootsuite, Canva, WordPress)
• Ability to manage multiple projects simultaneously while maintaining attention to detail and quality standards
• Experience with email marketing automation and campaign management systems (e.g. Mailchimp, ConvertKit)
• Knowledge of blockchain technology and DeFi ecosystems to understand Injective's product offerings and community needs
• Excellent organizational skills to coordinate community programs, track deadlines, and manage program member onboarding
• Strong interpersonal skills to engage with community members, manage feedback, and build relationships with stakeholders
• Ability to think strategically about community integration with brand marketing, event marketing, and product launches
• Experience with data visualization tools to present community growth metrics and campaign performance to leadership teams
• Excellent time management skills to balance community operations with other responsibilities while maintaining high productivity
• Ability to adapt to changing market conditions and community dynamics while maintaining consistent growth objectives
• Strong understanding of content marketing principles to create engaging materials that resonate with target audiences
• Experience with community moderation frameworks to maintain positive engagement and manage user interactions effectively
• Excellent problem-solving skills to address community challenges and optimize program performance
• Ability to develop and maintain relationships with external content creators and marketing partners
• Strong knowledge of SEO and digital marketing best practices to enhance community program visibility
• Excellent leadership skills to guide community program members and drive collective growth initiatives