Marketing Manager at Morph

Job Description

Key Responsibilities

• Develop and execute marketing campaigns tailored to Southeast Asian markets (China, Taiwan, Korea mainly).
• Plan regional strategies to drive user acquisition and retention for Web3 projects.
• Build and manage communities on platforms like WeChat, Telegram, Discord, and Twitter.
• Foster engagement and trust with community members, especially through content and conversation in Mandarin Chinese.
• Identify, onboard, and manage relationships with key opinion leaders (KOLs) and influencers in the region.
• Monitor campaign effectiveness through KPIs (e.g., engagement, conversion rates, growth).
• Organize and promote events, including AMAs, conferences, and local meetups, to expand brand awareness.

Job Requirements

• Proven experience in digital marketing, preferably in Web3 or blockchain-related fields.
• Strong understanding of Southeast Asian markets, particularly China, Taiwan, and Korea.
• Fluent in Mandarin Chinese and English, with excellent communication skills.
• Experience managing online communities on platforms like WeChat, Telegram, Discord, and Twitter.
• Ability to analyze KPIs and adjust strategies for optimal campaign performance.
• Strong networking skills to identify and collaborate with KOLs and influencers.
• Creative mindset with the ability to organize and promote engaging events.

Preferred Qualifications

• Previous experience in Web3, blockchain, or cryptocurrency marketing.
• Knowledge of local cultural nuances and trends in target markets.
• Experience with event planning and execution in the tech or fintech space.