Marketing Manager at RepubliK

Job Description

Key Responsibilities

• Develop and implement marketing strategies that balance short-term deliverables with long-term business objectives, ensuring alignment with the company's vision and mission.
• Lead the coordination of marketing and creative teams, fostering collaboration to deliver high-quality campaigns that meet startup timelines and performance benchmarks.
• Collaborate with media partners and digital advertising agencies to secure strategic partnerships and optimize campaign effectiveness through regular communication and feedback loops.
• Work with the Marketing Lead to create comprehensive marketing plans for diverse channels including social media, web platforms, and community engagement initiatives.
• Monitor and analyze marketing performance metrics, generating actionable insights through detailed reports, data visualizations, and presentations for internal stakeholders.
• Identify and cultivate community ambassadors in Southeast Asian markets, building relationships that enhance brand visibility and customer engagement in key regions.

Job Requirements

• Proven experience in marketing strategy development, with a demonstrated ability to translate business goals into executable plans.
• Strong leadership skills to manage cross-functional teams, including the ability to delegate tasks, motivate team members, and resolve conflicts effectively.
• Excellent communication abilities, both written and verbal, to articulate strategies, present findings, and collaborate with external partners and internal stakeholders.
• Proficiency in marketing analytics tools (Google Analytics, SEMrush, etc.) to track performance, interpret data, and make data-driven decisions.
• Ability to work within budget constraints while developing cost-effective marketing solutions that maximize ROI for new campaigns.
• Experience with community management platforms and social media tools (Hootsuite, Buffer, etc.) to execute and monitor engagement strategies.
• Knowledge of digital marketing best practices, including SEO, content marketing, and paid advertising, to ensure campaigns are optimized for impact.
• Strong organizational skills to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced startup environment.
• Fluency in English and/or local languages (e.g., Vietnamese, Indonesian) to effectively communicate with diverse audiences and stakeholders.
• Ability to adapt to changing market conditions and business priorities, demonstrating flexibility and innovation in marketing approaches.