Marketing Manager at NFTGo

Job Description

Key Responsibilities

• Lead cross-functional coordination between market teams (domestic and international) and product research departments to plan and execute promotional activities that align with business objectives.
• Develop and maintain a strategic partnership network for NFTGo's community and media, including identifying key influencers, negotiating collaborations, and managing relationships to maximize exposure.
• Collaborate closely with the product operation center to create data-driven strategies for platform growth, ensuring consistent execution across social media, community engagement, and website optimization.
• Conduct in-depth analysis of commercialization models to identify opportunities for scaling To B and To C business segments, working with multiple departments to implement scalable solutions.
• Manage international business development by establishing and nurturing relationships with partners in the United States, South Korea, and other regions, while maintaining regular communication with the company founder.
• Monitor market trends and competitor activities to provide insights that inform promotional strategies and business development plans.
• Coordinate with legal and compliance teams to ensure all partnership activities and promotional campaigns adhere to regulatory requirements and company policies.
• Develop and maintain a comprehensive marketing calendar that integrates product launches, community events, and media outreach across all markets.
• Lead the creation of content calendars and promotional materials tailored to different regional markets and audience segments.
• Track and analyze key performance metrics to evaluate the effectiveness of market strategies and business development initiatives.

Job Requirements

• Minimum of 5 years of experience in market operations, business development, or related fields with a proven track record of successful campaigns and partnerships.
• Strong understanding of NFT ecosystems, blockchain technology, and digital marketing strategies to effectively manage community and media relations.
• Excellent communication and negotiation skills to build and maintain relationships with international partners, media outlets, and internal stakeholders.
• Proficiency in cross-cultural communication and multilingual capabilities (English, Korean, and/or Mandarin) to facilitate global business development activities.
• Experience with social media management platforms (e.g., Meta, X, TikTok) and community engagement tools (e.g., Discord, Telegram) to execute digital marketing strategies.
• Ability to analyze market data and develop actionable insights to inform business decisions and promotional strategies.
• Knowledge of SEO, SEM, and content marketing techniques to enhance online visibility and drive traffic to digital platforms.
• Strong organizational skills to manage multiple projects simultaneously and meet deadlines for promotional campaigns and business development tasks.
• Collaborative mindset to work effectively with cross-functional teams, including product, legal, and compliance departments.
• Excellent problem-solving abilities to address challenges in market expansion and business development while maintaining alignment with company goals.
• Ability to create and present compelling reports to senior management and the company founder on market performance and partnership outcomes.
• Proficiency in using analytics tools (e.g., Google Analytics, social media insights) to measure the impact of marketing strategies and business development initiatives.
• Experience with project management methodologies (e.g., Agile, Scrum) to coordinate cross-departmental efforts and ensure timely delivery of results.
• Strong understanding of commercialization processes for both To B and To C business models to support scalable growth strategies.
• Ability to develop and implement marketing budgets that align with business objectives and resource constraints.
• Excellent time management skills to balance multiple responsibilities while maintaining high-quality output for all tasks.
• Ability to adapt to fast-paced environments and respond to changing market conditions with innovative solutions.
• Strong ethical standards and integrity to ensure all business practices and partnerships comply with company values and legal requirements.
• Experience with digital transformation strategies to enhance market reach and business development capabilities in the NFT industry.