Marketing Manager at Figment

Job Description

Key Responsibilities

• Product Positioning and Messaging
  • Define and articulate the value proposition for Figment’s products and services, ensuring alignment with customer needs.
  • Create consistent and impactful messaging frameworks that highlight Figment’s unique advantages.
  • Conduct market and competitive research to identify opportunities and refine positioning.
• Content Development and Delivery
  • Develop and maintain product marketing assets, including product documentation, user guides, presentations, FAQs, and one-pagers for sales enablement.
  • Create explainer videos, webinars, and onboarding materials for customers.
  • Collaborate with demand generation teams to create content for campaigns, including blog posts, white papers, and social media assets.
• Go-to-Market (GTM) Strategy
  • Partner with product and marketing teams to plan and execute product launches, ensuring all stakeholders are aligned and prepared.
  • Develop campaigns to drive awareness, adoption, and engagement for new and existing products.
  • Monitor and analyze product adoption rates and feedback to adjust strategies as needed.
• Sales Enablement and Customer Support
  • Work closely with the sales team to create tools and training materials that help close deals effectively.
  • Support customer success by producing educational resources to address common questions and improve customer experience.
  • Provide ongoing training to internal teams on product updates, new features, and key benefits.
• Metrics and Insights
  • Measure the effectiveness of product marketing initiatives (e.g., adoption rates, customer satisfaction, and campaign performance).
  • Use data and customer feedback to refine messaging, materials, and product positioning.

Job Requirements

• Bachelor’s degree in Marketing, Business, or a related field.
• 3+ years of experience in product marketing, preferably in a technology or SaaS environment.
• Strong written and verbal communication skills, with the ability to craft compelling messaging.
• Experience developing marketing collateral and sales enablement materials.
• Proficiency in market research and competitive analysis.
• Ability to collaborate effectively with cross-functional teams, including product, sales, and marketing.
• Analytical mindset with the ability to interpret data and derive actionable insights.
• Self-motivated and able to manage multiple projects simultaneously.