Marketing Manager at NFTGo

Job Description

Key Responsibilities

• Develop comprehensive growth marketing strategies that align with business objectives, focusing on traffic acquisition, user retention, and engagement optimization.
• Design and implement sales initiatives that directly contribute to revenue growth and market expansion.
• Manage and nurture relationships with strategic partners, influencers, and stakeholders to enhance brand visibility and market reach.
• Oversee social media platforms and community engagement efforts to build brand loyalty and customer interaction.
• Create compelling content that supports marketing campaigns and communicates brand value effectively.
• Coordinate with product and engineering teams to ensure marketing strategies are aligned with product development and user experience goals.
• Collaborate with product operations and BD/sales teams to create cohesive market strategies that support business expansion.
• Implement data-driven decision-making frameworks to measure the effectiveness of marketing activities and optimize performance.
• Establish and track key performance indicators (KPIs) for growth initiatives, including user engagement metrics and conversion rates.
• Conduct in-depth market analysis to identify trends, opportunities, and challenges, and translate findings into actionable insights.
• Develop and maintain communication strategies that enhance brand awareness and customer engagement across multiple channels.
• Lead the execution of marketing campaigns that drive traffic, conversions, and long-term customer relationships.
• Monitor and report on marketing performance to ensure alignment with business goals and strategic priorities.
• Collaborate with cross-functional teams to ensure marketing initiatives are integrated with overall business strategies and operational goals.
• Continuously innovate and improve marketing processes to maximize ROI and achieve sustainable growth.

Job Requirements

• Proven experience in growth marketing, with a strong track record of driving business expansion and increasing market share.
• Excellent understanding of digital marketing strategies, including SEO, SEM, content marketing, and social media marketing.
• Strong analytical skills with the ability to interpret data and develop actionable insights for marketing optimization.
• Proficiency in using marketing analytics tools (e.g., Google Analytics, CRM platforms) to measure campaign performance and user behavior.
• Ability to create and execute data-driven marketing plans that align with business objectives and growth targets.
• Excellent communication skills, with the ability to present marketing strategies and insights to both technical and non-technical stakeholders.
• Strong collaboration skills to work effectively with product, engineering, sales, and operations teams.
• Knowledge of customer acquisition and retention strategies, including lead generation, conversion optimization, and lifecycle marketing.
• Experience in managing partner relationships and building strategic alliances to support business growth.
• Ability to develop and maintain brand communication strategies that enhance brand awareness and customer engagement.
• Strong understanding of market trends and competitive landscapes, with the ability to identify opportunities for growth and innovation.
• Excellent problem-solving skills to address marketing challenges and develop creative solutions for business growth.
• Proficiency in creating and managing marketing content that resonates with target audiences and supports brand messaging.
• Ability to analyze and optimize marketing channels to maximize ROI and achieve sustainable growth.
• Experience in developing and implementing marketing campaigns that drive traffic, conversions, and long-term customer relationships.
• Strong organizational skills to manage multiple marketing initiatives simultaneously while maintaining quality and consistency.
• Knowledge of marketing automation tools and techniques to streamline processes and improve efficiency.
• Ability to work independently and as part of a team to achieve marketing goals and support business strategies.
• Excellent time management skills to meet deadlines and deliver marketing results on time.
• Proficiency in using A/B testing and other optimization techniques to improve marketing performance and user engagement.