Marketing Specialist at Manta Network

Job Description

Key Responsibilities

• Develop and execute brand-specific TikTok content strategies that reflect the company's marketing goals, target audience preferences, and competitive positioning.
• Collaborate with cross-functional teams (including marketing, creative, and product departments) to create compelling video scripts, storyboards, and visual concepts for TikTok campaigns.
• Coordinate with influencers, brand ambassadors, and content creators to ensure consistent messaging, brand alignment, and seamless execution of campaigns.
• Monitor and analyze TikTok trends, memes, community behaviors, and algorithm updates to identify opportunities for brand engagement, content innovation, and audience growth.
• Produce and manage video content lifecycle, including filming, editing, post-production, and distribution, to maintain high standards of quality, relevance, and brand consistency.
• Track campaign performance using TikTok analytics tools, Google Analytics, and social media dashboards to measure engagement metrics, conversion rates, and ROI.
• Build and maintain relationships with key influencers, partners, and stakeholders to strengthen brand credibility, expand reach, and create mutually beneficial collaborations.
• Develop case studies, success stories, and performance reports from influencer collaborations to showcase effective marketing practices and benchmark results.
• Contribute to the creation of award-winning content by identifying creative opportunities, refining execution strategies, and ensuring alignment with brand voice and values.
• Stay updated on industry trends, emerging influencers, and digital media innovations to ensure the brand remains competitive, relevant, and ahead of the curve.

Job Requirements

• Proven experience in influencer marketing, preferably with a focus on TikTok platform strategies, content creation, and community management for at least 3 years.
• Excellent understanding of TikTok's algorithm, user behavior patterns, and content trends to maximize engagement, reach, and organic growth.
• Strong creative and storytelling skills, with the ability to conceptualize, produce, and execute visually compelling video content that resonates with target audiences.
• Proficiency in video editing software (e.g., Adobe Premiere Pro, CapCut, DaVinci Resolve) and tools to ensure high-quality output for TikTok campaigns.
• Ability to interpret and deliver brand messaging effectively in video scripts, on-screen content, and social media posts to maintain brand consistency.
• Excellent communication and collaboration skills to work with influencers, internal teams, and stakeholders while managing multiple projects simultaneously.
• Knowledge of data analysis and performance tracking tools (e.g., Hootsuite, Sprout Social, Google Analytics) to measure campaign success, optimize strategies, and report findings.
• Experience in managing and growing an influencer network, including identifying, onboarding, and nurturing relationships with micro-influencers and macro-influencers.
• Strong organizational skills to handle complex project timelines, coordinate with cross-functional teams, and meet deadlines without compromising quality.
• Ability to adapt to evolving digital marketing landscapes, incorporate new trends into brand strategies, and experiment with innovative content formats.
• Excellent written and verbal communication skills to articulate brand vision, campaign goals, and creative direction clearly to all stakeholders.
• Proficiency in social media management platforms to oversee content scheduling, engagement, analytics, and audience interaction across TikTok and other channels.
• Experience in creating and maintaining brand guidelines, tone-of-voice documents, and content stylebooks to ensure consistency across all TikTok content.
• Ability to conduct competitor analysis, benchmark brand performance against industry standards, and identify gaps for improvement.
• Strong problem-solving skills to address challenges in content creation, influencer relations, campaign execution, and audience engagement.