Operation Manager at Bitget

Job Description

Key Responsibilities

• Develop and maintain a unified user profile system with advanced tagging capabilities, integrating data from multiple sources to create detailed user personas.
• Design automated user operation workflows, including strategy formulation, user segmentation, audience engagement campaigns, and performance analytics to optimize user acquisition and retention.
• Establish a user lifecycle management framework, tailoring product experiences at each stage of the user journey to improve conversion rates and extend user engagement duration.
• Create personalized operational strategies for users based on their value tiers, leveraging behavioral data and preferences to maximize platform revenue and user satisfaction.
• Optimize cross-platform traffic allocation mechanisms, ensuring efficient distribution of user resources to high-potential business areas while minimizing waste in underperforming segments.
• Monitor and analyze user activity metrics to identify trends, pain points, and opportunities for improvement in platform performance and user experience.
• Collaborate with cross-functional teams to align user operation strategies with business objectives and product development roadmaps.
• Implement data-driven decision-making processes to continuously refine user operation standards and improve operational efficiency.
• Develop and maintain user operation tools that support automation, reporting, and real-time monitoring of key performance indicators.
• Conduct regular audits of user operation systems to ensure compliance with data privacy regulations and platform security standards.

Job Requirements

• Minimum of 3 years of experience in user operation, digital marketing, or related fields with a proven track record in improving user engagement metrics.
• Strong expertise in user lifecycle management, including knowledge of onboarding, retention, and monetization strategies for digital platforms.
• Proficiency in data analysis tools (e.g., SQL, Excel, Google Analytics) and experience with user behavior modeling and segmentation techniques.
• Ability to design and implement automation systems for user operations, including workflow development and integration with existing platform technologies.
• Excellent communication skills to collaborate with stakeholders, present findings, and align operational strategies with business goals.
• Deep understanding of user value assessment models, including methods for calculating lifetime value (LTV) and customer acquisition cost (CAC).
• Experience with traffic optimization strategies, including A/B testing, conversion rate optimization, and cross-channel traffic allocation.
• Knowledge of platform security protocols and data privacy regulations (e.g., GDPR, CCPA) to ensure compliance in user operation systems.
• Strong problem-solving abilities to identify and resolve operational bottlenecks while maintaining system scalability and performance.
• Ability to work independently and manage multiple projects simultaneously, with a focus on delivering measurable results within tight deadlines.
• Preferred qualifications include a bachelor's degree in marketing, computer science, or data analytics, along with certifications in user experience design or digital marketing automation.
• Fluency in English and additional languages is a plus, especially for roles requiring international collaboration or multilingual user engagement strategies.
• Experience with cloud-based platforms (e.g., AWS, Google Cloud) and familiarity with data storage solutions for large-scale user operations.
• Ability to develop and maintain documentation for user operation systems, ensuring clarity and accessibility for cross-functional teams.
• Strong analytical mindset to interpret user data and translate insights into actionable operational strategies for platform growth.