Job Description:
Senior Operations Manager Content Operations · Live Streaming Ecosystem · Affiliate Management Business Direction: Product Operations | X Social Media & Kick Live Streaming & Affiliates Alliance Management
Salary Range: Negotiable based on current salary (Base Salary + Performance Bonus + Token Incentives)
Job Overview: Responsible for the overall operations of the platform, focusing on three key business lines: X social media content operations, Kick streamer collaborations and live streaming traffic acquisition, and Affiliates alliance channel expansion and management. Each line must achieve set targets while fostering synergy—content quality determines negotiation leverage with streamers and alliance partners, while channel-driven traffic feeds back into content dissemination and community engagement. This role is directly accountable for core operational metrics such as user growth, retention, and ROI across channels.
Key Responsibilities:
- Overall Operations Strategy & Growth Planning
- Develop market and business operational strategies, annual growth plans, and core KPIs.
- Oversee user growth systems, including conversion, activation, retention, re-engagement, and LTV enhancement strategies.
- Deeply understand product mechanics, odds/rebate structures, token economics, and user behavior data to optimize funnels and experiences.
- Coordinate platform-wide campaigns (e.g., Weekly Race leaderboards, loss rebates, red packet drops, Points Predictions, Post & Promote, deposit bonuses), managing timing and costs.
- Content Operations & Social Media Matrix Management
- Manage the company’s social media matrix (X/Twitter-centric, with Telegram, TikTok, YouTube, Instagram), primarily producing English content.
- Design content frameworks, themes, short-video scripts, and trend-catching mechanisms to rapidly generate market-relevant content around sports, politics, and crypto trends.
- Shape brand and KOL persona accounts, ensuring consistent brand voice.
- Build and maintain X Affiliates networks, linking streamers/KOLs/community accounts to the brand for visibility.
- Collaborate with marketing to establish KOL/KOC partnerships, overseeing selection, deployment, ROI analysis, and optimization.
- Live Streaming Ecosystem (Kick/Twitch/YouTube)
- Discover and sign streamers (gambling, crypto, entertainment) across platforms, negotiating terms.
- Design collaboration models (fixed fees/CPA/RevShare/hybrid) for Bonus Hunt, Bonus Buy, unboxing, and event streams.
- Provide live-stream support: promo codes, exclusive events, rebates, chat interactions, and bot/channel mod coordination.
- Develop in-house streaming channels/content calendars, organizing official events and major tournaments.
- Monitor streamer performance (sign-ups, deposits, GGR, ROI), scaling high-performers and phasing out underperformers.
- Affiliates Alliance Management
- Oversee affiliate programs: recruitment, onboarding, support, communication, and tiered engagement.
- Design commission structures (A4/A1/T4 tiers), balancing CPA/RevShare/hybrid models for cost efficiency.
- Track link management (promo URLs, sub-IDs, S2S/postback) and ensure data accuracy/attribution.
- Produce weekly/monthly reports, manage payouts, and detect fraud (self-referrals, arbitrage).
- Expand BD via industry events, Telegram/Discord communities, and affiliate networks.
- Community Operations (User Ecosystem)
- Build and engage Telegram/Discord/X communities, implementing tiered user management.
- Design engagement activities (challenges, UGC campaigns, airdrops/token incentives) to boost retention.
- Establish feedback loops for product improvements; handle PR risks and user relations.
- Data-Driven Operations
- Leverage metrics (DAU/WAU/MAU, conversion, retention, GGR) to drive growth.
- Utilize tools (GA, Amplitude, Looker) for A/B testing, attribution, and content performance analysis.
- Collaborate with product/tech teams to launch data-informed features.
- Team Leadership
- Build and manage content, social media, live-stream, and affiliate teams from scratch.
- Lead hiring, training, KPI setting, and performance reviews.
- Develop SOPs and standardized workflows to enhance team efficiency.
- Cross-Department Collaboration
- Partner with product, tech, marketing, compliance, and support teams to execute projects.
- Ensure operations comply with regional regulations (KYC/AML, ad policies).
- Contribute to major initiatives (product launches, token campaigns, brand promotions).
Job Requirements:
- Basic Qualifications
- 5–8 years in internet content/user/community operations, with 3+ years in team management.
- Crypto industry experience, understanding its user base and acquisition logic.
- Native Chinese; fluent English for negotiations, contracts, and content creation.
- Skill Requirements
- Mastery of content growth, social media tactics, user funnels, and conversion models.
- Familiarity with crypto Twitter (X) memes/virality, capable of crafting engaging content.
- Knowledge of platform-specific strategies and their adaptability.
- Strong analytics skills (GA, Amplitude, Looker, Metabase).
- Scriptwriting, trend exploitation, and live-stream ideation expertise.
Benefits:
- Hands-on role in scaling a next-gen platform from early stages.
- Global user growth exposure, direct access to top streamers/affiliates.
- Base + performance bonuses + token incentives tied to platform success.
- Autonomous budgets and streamlined decision-making.
