Job Description
The SEO Product Manager will be responsible for leading the development and optimization of our company's SEO products and related functionalities. This role requires a strategic thinker who can combine technical SEO expertise with product management skills to drive organic growth and search visibility.
Key Responsibilities
- Own the planning of SEO products and features, including but not limited to SEO page design and iteration, product roadmap development, and ensuring high-quality product acceptance criteria.
- Conduct in-depth research on search engine algorithms (Google, Bing, Yandex, etc.), guidelines, and industry trends to develop SEO product strategies aligned with business objectives.
- Lead SEO product requirements analysis, PRD creation, prototyping, and project execution while coordinating with R&D, design, operations, and data teams.
- Build and continuously optimize fundamental SEO capabilities including Information Architecture, URL structure, internal linking, Schema, Sitemap, Robots, Canonical, and Hreflang.
- Drive technical SEO initiatives including page performance optimization, index optimization, crawl optimization, international SEO, and multilingual site support.
- Collaborate with content, brand, and marketing teams to design SEO-friendly product features that enhance content production efficiency and search visibility.
- Analyze competitor SEO strategies and industry best practices to identify new growth opportunities and drive product innovation.
- Work with engineering teams to develop technical solutions that effectively implement SEO best practices during product development.
- Support global business operations by developing localized SEO product strategies tailored to different countries/regions and their search engine characteristics.
Job Requirements
- Bachelor's degree or higher, preferably in Computer Science, Information Systems, Marketing or related fields.
- 5+ years of product experience with at least 2 years focused on SEO products or growth products.
- Experience with internet Web/APP product design and operation models, with solid understanding of UX, information architecture, content platforms and growth products.
- Deep understanding of search engine mechanisms including Crawling, Indexing, and Ranking.
- Expertise in Technical SEO including Sitemap, Robots.txt, Canonical, Hreflang, and Structured Data (Schema).
- Familiarity with CMS platforms or AI content generation tools, including capability assessment and planning.
- Strong analytical skills to drive data-informed product decisions and understand complex business processes.
- Proficiency with SEO tools like Google Search Console, Google Analytics (GA4), and Google Tag Manager.
- Excellent communication and coordination skills to facilitate cross-team collaboration in fast-paced environments.
Preferred Qualifications
- Experience with large-scale websites (millions of pages) SEO products.
- Background in international products, multilingual sites or global SEO projects.
- Basic knowledge of HTML, CSS, JavaScript for effective communication with development teams.
- Experience with Programmatic SEO, Landing Page platforms or automated page generation products.
- Industry experience in finance, Web3, e-commerce, OTA, or content platforms is a plus.
Benefits
- Weekends off
- Guaranteed 13th month salary
- Statutory holidays
- Flexible remote work options
