Product Manager at WEEX

Job Description

Key Responsibilities

• Event Planning and Design: Create compelling marketing activities including trading competitions, reward programs, and holiday promotions to attract users.
• Requirement Management: Process activity requirements from operations team and channel partners, ensuring clarity, feasibility and alignment with product goals.
• System Design: Develop an activity management system to automate and streamline event processes.
• Cross-Department Collaboration: Work closely with marketing, operations, technology and other teams to ensure smooth event execution.
• Effect Evaluation: Design evaluation mechanisms, analyze ROI through data, and propose improvements.
• Risk Management: Identify and mitigate potential risks during event execution to ensure compliance.
• User Feedback: Collect and analyze user feedback to continuously optimize event design.

Job Requirements

• 3+ years experience in product management, preferably in digital currency/fintech
• Proven track record in marketing campaign planning and execution
• Strong data analysis skills with ability to measure campaign effectiveness
• Excellent project management and cross-functional collaboration skills
• Understanding of cryptocurrency market trends and user behavior
• Ability to work in fast-paced environment and manage multiple projects
• Bachelor's degree in Marketing, Business or related field

Preferred Qualifications

• Experience with CRM or marketing automation tools
• Knowledge of blockchain technology and crypto trading
• Multilingual capabilities for global campaign management