Social Media Operation at CoinGecko

Job Description

Key Responsibilities

• Develop and implement comprehensive social media strategies to enhance brand visibility and audience engagement.
• Manage daily operations of social media accounts, including content creation, scheduling, and real-time moderation.
• Actively participate in cryptocurrency and media communities to foster relationships and generate organic growth.
• Collaborate with marketing and product teams to design and execute campaigns that align with business goals.
• Monitor and analyze social media performance using tools like Google Analytics, Hootsuite, or Sprout Social to identify trends and opportunities.
• Prepare weekly and monthly reports to track progress, share insights, and recommend actionable strategies for team improvement.
• Stay informed about emerging trends in the cryptocurrency industry and identify relevant opportunities for content creation or campaign development.
• Engage with the audience through comments, messages, and other interactive features to build brand loyalty and trust.
• Ensure compliance with community guidelines and brand standards while maintaining a positive and professional tone in all interactions.
• Contribute to the development of long-term community growth plans that align with CoinGecko's mission and vision.

Job Requirements

• Proven experience in social media management, preferably within the cryptocurrency or tech industry.
• Excellent understanding of digital marketing principles and social media analytics.
• Strong writing and communication skills to create engaging content and manage community interactions.
• Ability to work independently and collaboratively with cross-functional teams to achieve campaign objectives.
• Proficiency in using social media management tools and platforms for content scheduling and performance tracking.
• Knowledge of cryptocurrency trends and the ability to translate them into relevant content or campaign ideas.
• Excellent time management skills to handle multiple tasks and meet deadlines effectively.
• Strong analytical skills to interpret data and make data-driven decisions for social media optimization.
• Ability to maintain a professional and positive online presence while representing CoinGecko's brand values.
• Excellent organizational skills to manage social media calendars, campaign timelines, and reporting schedules.
• Fluency in English, with additional language skills being a plus for global audience engagement.
• Passion for cryptocurrency and blockchain technology, with a desire to contribute to the growth of the industry through digital outreach.
• Ability to adapt to fast-paced environments and handle evolving challenges in the digital marketing space.
• Strong problem-solving skills to address issues related to community management, content performance, or campaign execution.
• Experience with SEO and content optimization techniques to maximize reach and engagement across platforms.
• Knowledge of influencer marketing and partnership opportunities to expand our community footprint.
• Ability to create and maintain a consistent brand voice across all social media channels and community interactions.
• Strong attention to detail to ensure accuracy in content creation, moderation, and reporting processes.
• Excellent interpersonal skills to build and maintain relationships with both internal teams and external community members.