Social Media Operation at xfans/饭网

Job Description

Key Responsibilities

• Develop compelling social media content including posts, photos, videos, infographics, and other multimedia assets
• Execute social advertising campaigns to maximize reach and engagement
• Manage and grow social media communities by increasing followers and improving engagement rates
• Create high-quality, brand-aligned content that resonates with target audiences
• Monitor and analyze brand performance, competitor activities, and industry trends
• Gather and report on audience feedback and social media metrics
• Continuously optimize social media strategies based on data insights
• Provide actionable recommendations to enhance user acquisition and retention

Job Requirements

• Proven experience in social media content creation and community management
• Strong understanding of major social media platforms and their best practices
• Excellent copywriting and visual storytelling skills
• Ability to analyze social media metrics and derive actionable insights
• Creative mindset with attention to detail
• Strong communication and collaboration skills
• Ability to work in a fast-paced environment and manage multiple projects
• Knowledge of social media advertising and paid promotion strategies

Preferred Qualifications

• Experience with social media management tools and analytics platforms
• Basic graphic design and video editing skills
• Understanding of SEO principles and content marketing strategies
• Bachelor's degree in Marketing, Communications, or related field