Brand Manager at Cobo

Job Description

Key Responsibilities

• Develop and execute a comprehensive brand strategy that aligns with the company’s mission and goals.
• Ensure consistent brand messaging across all touchpoints.
• Build rapport with media outlets, journalists, and influencers to enhance the company’s media presence.
• Plan and coordinate press releases, interviews, and media coverage.
• Organize both physical and online events to promote the company and engage with target audiences.
• Create and curate engaging content for social media platforms, manage campaigns, and drive engagement.
• Build relationships with relevant communities and organizations to increase brand awareness.
• Collaborate on initiatives to enhance brand visibility and reputation.
• Create compelling content, including articles, blog posts, and visuals.
• Utilize data and analytics to track the success of branding initiatives and make data-driven decisions.
• Work closely with cross-functional teams, including sales, product development, and legal, to ensure alignment.

Job Requirements

• Proven experience in PR, branding, or marketing, preferably in a managerial role.
• Strong understanding of brand strategy and messaging.
• Excellent communication and relationship-building skills with media and influencers.
• Experience in organizing and managing events, both online and offline.
• Proficiency in social media management and content creation.
• Ability to analyze data and derive actionable insights.
• Strong collaboration skills to work with cross-functional teams.
• Creative mindset with a passion for storytelling and brand development.

Preferred Qualifications

• Experience in digital marketing and SEO strategies.
• Familiarity with PR tools and media monitoring software.
• Background in crisis management and reputation building.