Job Description
We are seeking a dynamic and experienced PR & Branding Manager to develop and execute comprehensive brand strategies that align with our company’s mission and goals. The ideal candidate will be responsible for ensuring consistent brand messaging across all touchpoints while driving engagement through innovative PR and marketing initiatives.
Key Responsibilities
- Develop and execute a comprehensive brand strategy that aligns with the company’s mission and goals.
- Ensure consistent brand messaging across all touchpoints.
- Build rapport with media outlets, journalists, and influencers to enhance the company’s media presence.
- Plan and coordinate press releases, interviews, and media coverage.
- Organize both physical and online events to promote the company and engage with target audiences.
- Create and curate engaging content for social media platforms, manage campaigns, and drive engagement.
- Build relationships with relevant communities and organizations to increase brand awareness.
- Collaborate on initiatives to enhance brand visibility and reputation.
- Create compelling content, including articles, blog posts, and visuals.
- Utilize data and analytics to track the success of branding initiatives and make data-driven decisions.
- Work closely with cross-functional teams, including sales, product development, and legal, to ensure alignment.
Job Requirements
- Proven experience in PR, branding, or marketing, preferably in a managerial role.
- Strong understanding of brand strategy and messaging.
- Excellent communication and relationship-building skills with media and influencers.
- Experience in organizing and managing events, both online and offline.
- Proficiency in social media management and content creation.
- Ability to analyze data and derive actionable insights.
- Strong collaboration skills to work with cross-functional teams.
- Creative mindset with a passion for storytelling and brand development.
Preferred Qualifications
- Experience in digital marketing and SEO strategies.
- Familiarity with PR tools and media monitoring software.
- Background in crisis management and reputation building.
