Content Marketer at Cobo

Job Description

Key Responsibilities

• Develop and implement a comprehensive content strategy to enhance our brand messaging and thought leadership, ensuring alignment with Cobo's overall marketing goals.
• Ideate and create diverse content formats for Cobo’s owned channels, including website, social media, email, and more, to maintain a consistent and engaging brand voice.
• Manage content calendar, scheduling, and distribution across different platforms to maximize reach and engagement, while maintaining brand consistency.
• Collaborate with designers, video editors, and contractors to create high-quality, engaging content in accordance with the content calendar and brand guidelines.
• Conduct keyword research and optimize content for search engines (SEO) to increase organic traffic and visibility, ensuring content is discoverable by target audiences.
• Monitor and analyze content performance using analytics tools to identify trends, insights, and areas for improvement, and provide actionable recommendations.
• Stay up-to-date with industry trends, best practices, and emerging technologies to ensure content strategies remain innovative and competitive.
• Support in the creation of sales enablement materials such as presentations, case studies, and whitepapers to strengthen customer engagement and conversion.
• Collaborate with cross-functional teams including marketing, product, and sales to ensure content aligns with business goals and customer needs.
• Conduct competitor analysis to identify gaps and opportunities in content strategies, and refine approaches accordingly.

Job Requirements

• Proven experience in content strategy development and execution, with a track record of driving measurable results in digital marketing campaigns.
• Strong understanding of SEO best practices, content marketing frameworks, and analytics tools to optimize content performance.
• Excellent written and verbal communication skills, with the ability to craft persuasive content across multiple formats and platforms.
• Proficiency in content management systems (CMS) and collaboration tools to streamline workflow and ensure timely delivery.
• Ability to analyze data and translate insights into actionable strategies, with a focus on improving engagement metrics and conversion rates.
• Knowledge of design principles and multimedia content creation to collaborate effectively with creative teams.
• Experience in creating sales enablement materials, including presentations, case studies, and whitepapers, to support business development efforts.
• Strong organizational skills to manage content calendars, deadlines, and multi-channel distribution efficiently.
• Ability to work independently and as part of a team, with a proactive approach to problem-solving and innovation.
• Excellent time management skills to balance multiple projects and meet content production deadlines while maintaining quality standards.
• Ability to adapt to changing market conditions and business priorities, with a flexible mindset to pivot content strategies as needed.
• Strong analytical skills to evaluate content performance, identify trends, and make data-driven decisions for continuous improvement.
• Knowledge of content marketing trends, including video content, influencer collaborations, and interactive formats, to stay ahead of the competition.
• Ability to create and maintain a content strategy that aligns with Cobo's brand identity and business objectives across all touchpoints.
• Excellent attention to detail to ensure content is accurate, consistent, and aligned with brand guidelines and messaging.
• Ability to develop content that supports lead generation, customer retention, and brand loyalty initiatives.
• Strong collaboration skills to work with stakeholders, including marketing managers, product teams, and sales representatives, to ensure content meets business needs.
• Experience in content auditing and optimization to ensure existing content remains relevant and effective in achieving marketing goals.
• Ability to create content that is culturally sensitive and inclusive, reflecting Cobo's values and resonating with diverse audiences.
• Strong project management skills to oversee content creation, distribution, and performance tracking across multiple channels and timelines.