Job Description
This role focuses on building and nurturing relationships with key opinion leaders (KOLs), trading communities, and professional traders to drive platform adoption and engagement. The ideal candidate will be responsible for identifying potential partners, negotiating collaborations, and executing growth initiatives to expand the platform's user base.
Key Responsibilities
- Introduction of KOLs and Communities: Identify, engage, negotiate, and introduce trading KOLs, trading communities, and professional traders to promote and use our platform.
- Expansion of cooperative relationships: Establish and maintain good relationships with traders, signal groups, and cryptocurrency communities, and encourage continued use of the platform.
- External liaison and negotiation: Conduct cold start external liaison and negotiate cooperation with potential partners.
- Growth project support: Assist in designing and executing recommendation plans, rebate plans, and various promotional activities to attract and retain users.
- Market research: Continuously monitor trends in the cryptocurrency industry, updates on competitor exchanges, and the development of emerging KOLs and trading communities.
- Cross team collaboration: Collaborate with marketing, product, and customer service teams to ensure smooth introduction processes and continuous user engagement.
- Performance tracking: Track, analyze, and report on the effectiveness of collaborative relationships, including key indicators such as user acquisition and engagement.
Job Requirements
- Proven experience in business development, partnership management, or community engagement within the cryptocurrency or fintech industry.
- Strong negotiation and communication skills to build and maintain relationships with KOLs and trading communities.
- Ability to conduct market research and analyze competitor activities to identify growth opportunities.
- Experience in designing and executing promotional campaigns or incentive programs.
- Collaborative mindset to work effectively with cross-functional teams including marketing, product, and customer service.
- Analytical skills to track performance metrics and report on partnership effectiveness.
- Knowledge of cryptocurrency trading platforms and industry trends is highly desirable.
