Job Description:
Sales Director (China BD Director)
1. Job Title: Sales Director
2. Job Positioning: Responsible for project expansion and BD team building in the Chinese/global market for the public chain. The core objectives are:
- Continuously acquire high-quality Web3 projects
- Drive rapid project deployment on the public chain
- Establish a project tiering mechanism
- Identify high-potential projects
- Collaborate with ecosystem, product, and operations teams for focused incubation
This role is not a traditional "sales management position" but rather a project growth leader for the Chinese/global market. You will need to build a scalable project acquisition system that enables the sales team to consistently source project leads, facilitate project deployment, and identify projects with genuine user, transaction volume, and ecosystem potential.
3. Core Responsibilities:
- Establish a project acquisition system for the Chinese market: Develop BD strategies and goals, and create a sustainable project sourcing mechanism.
- Build and manage the Chinese BD team (20-30 people), including recruitment, training, KPI setting, performance reviews, and incentive structures.
- Develop a standardized project deployment process, covering decision-maker identification, project valuation, negotiations, technical integration, and post-launch operations.
- Implement a project tiering system to prioritize high-value projects.
- Create a focused incubation mechanism for top-tier projects, fostering collaboration across sales, ecosystem, operations, and technical teams.
- Directly handle strategic projects, including founder communications, negotiations, and resource allocation.
4. Core KPIs:
- Project quantity and quality
- Team efficiency (e.g., leads per person, conversion rates, project cycle time)
- Ecosystem contribution (measured by project activity and impact on the public chain)
Job Requirements:
5. Essential Qualifications:
- 5+ years of experience in Web3/Crypto/blockchain BD, sales, or ecosystem expansion.
- Established network of Web3 project resources.
- Familiarity with public chains, L2, DeFi, DEX, wallets, GameFi, AI, RWA, and other key sectors.
- Proven track record of successfully onboarding Web3 projects.
- Experience managing BD teams of 20+ members.
- Ability to develop sales processes, training programs, and performance metrics.
- Strong negotiation and project evaluation skills.
- Direct access to project founders, core teams, and investors.
- Data-driven mindset in sales execution.
6. Key Competencies We Value:
- Resourcefulness over resume—ability to bring projects to the table.
- Hands-on project acquisition and execution skills.
- Capability to identify high-potential projects from a large pool.
- Entrepreneurial mindset: goal-oriented, proactive, and results-driven.
7. Preferred Background:
- Experience in leading public chain BD roles.
- L1/L2 ecosystem development.
- Web3 project launchpad or incubator experience.
- VC/investment firm ecosystem leadership.
- Large-scale project ecosystem expansion experience.
Benefits:
8. Compensation & Incentives:
- Fixed salary + team performance bonus + management commission + long-term incentives.
