Campaign Manager at SHRAPNEL

Job Description

Key Responsibilities

• Design and implement marketing campaigns tailored to specific market segments, leveraging data-driven insights to maximize customer acquisition and retention.
• Supervise the execution, monitoring, and measurement of marketing campaigns, including tracking key performance indicators (KPIs) and evaluating campaign success against predefined metrics.
• Ensure all campaign activities adhere to organizational guidelines and standards, utilizing Jira as the primary project management tool for task tracking, resource allocation, and process optimization.
• Recruit, onboard, and train external agencies, including creative studios, digital marketing firms, and production partners, to ensure seamless campaign delivery and quality outcomes.
• Compile comprehensive performance reports, analyzing campaign data to identify trends, opportunities, and areas for improvement, and presenting findings to stakeholders for strategic decision-making.
• Continuously refine new campaigns by incorporating feedback from existing initiatives, benchmarking against historical performance, and applying best practices to enhance ROI.
• Organize and manage trade shows, exhibitions, and promotional events, including crafting compelling marketing copy, coordinating with designers and animators for visual content creation, and liaising with printers for material production.
• Collaborate with cross-functional teams, such as product development, sales, and customer support, to ensure cohesive marketing execution and alignment with overall business strategy.
• Develop and maintain relationships with key stakeholders, including executives, department heads, and external partners, to ensure campaign objectives are clearly communicated and supported.
• Conduct market research to identify customer needs, preferences, and pain points, using this information to shape campaign messaging and creative direction.
• Implement and monitor campaign budgets, ensuring cost efficiency while maintaining quality standards for all deliverables.
• Lead the creation of content calendars and schedules, coordinating with creative teams to ensure timely delivery of marketing materials across all channels.
• Provide regular updates to senior management on campaign progress, performance, and potential risks, using data visualization tools to enhance clarity and understanding.
• Ensure compliance with legal and regulatory requirements, including data privacy laws and advertising standards, during all campaign phases.
• Facilitate brainstorming sessions and creative workshops to generate innovative campaign ideas and solutions that align with brand identity and business goals.

Job Requirements

• Proven experience in marketing campaign management, with a demonstrated track record of driving customer growth and engagement across multiple channels (digital, print, events, etc.).
• Strong analytical skills to interpret campaign data, identify actionable insights, and make informed recommendations for strategy adjustments and performance improvements.
• Proficiency in using Jira for project management, including task prioritization, deadline tracking, and collaboration with internal/external teams to ensure timely campaign delivery.
• Excellent communication abilities to articulate campaign objectives, collaborate with stakeholders, and provide clear direction to agencies, vendors, and cross-functional teams.
• Ability to develop and execute creative marketing strategies, with expertise in digital marketing, content creation, and event management to drive brand awareness and customer interaction.
• Experience in recruiting and managing third-party agencies, ensuring alignment with brand standards and campaign goals while maintaining quality control and cost efficiency.
• Knowledge of marketing analytics tools (e.g., Google Analytics, Tableau) and methodologies to measure campaign effectiveness, optimize future initiatives, and identify ROI trends.
• Strong organizational skills to manage multiple campaigns simultaneously, coordinate resources, and meet deadlines under pressure while maintaining high-quality standards.
• Ability to write and proofread marketing copy for various platforms, including social media, email campaigns, and event promotions, ensuring consistency in brand voice and messaging.
• Collaboration with cross-functional teams, such as design, sales, and operations, to ensure cohesive marketing execution and alignment with overall business strategy.
• Proficiency in graphic design software (e.g., Adobe Creative Suite) or animation tools for content creation support, including layout design, visual storytelling, and multimedia production.
• Experience in budget management for marketing campaigns, including cost analysis, resource allocation, and financial forecasting for events and creative production.
• Understanding of customer relationship management (CRM) systems to track engagement metrics, manage customer data, and improve retention strategies through personalized marketing approaches.
• Ability to adapt to changing market conditions and refine campaigns based on real-time feedback, performance data, and emerging trends to maintain competitiveness.
• Strong leadership qualities to mentor agencies, train teams, and ensure consistent quality across all marketing deliverables while fostering a collaborative and innovative work environment.
• Excellent time management skills to balance multiple projects, prioritize tasks, and maintain productivity while meeting tight deadlines and delivering high-quality results.
• Ability to work independently and as part of a team, with a proactive approach to problem-solving and a commitment to continuous learning and professional development.
• Knowledge of SEO, SEM, and social media marketing strategies to enhance online visibility, drive traffic, and improve conversion rates for digital campaigns.
• Experience with email marketing automation platforms (e.g., Mailchimp, HubSpot) to streamline campaign execution, improve targeting accuracy, and increase customer engagement through personalized communication.
• Strong attention to detail to ensure all campaign materials are error-free, visually appealing, and aligned with brand guidelines and messaging strategies.