Community Operation at Relation Labs

Job Description

Key Responsibilities

• Develop and implement integrated marketing strategies to drive brand awareness and market penetration.
• Conduct competitive analysis and market trend research to identify opportunities for product improvement and expansion.
• Coordinate with cross-functional teams to execute global media promotion initiatives, including press releases, influencer collaborations, and content distribution.
• Manage social media platforms (Twitter, Facebook, Instagram, LinkedIn) through content creation, scheduling, and performance monitoring.
• Facilitate community engagement on Telegram, Discord, and product forums by responding to user queries, moderating discussions, and organizing interactive sessions.
• Collect and analyze user feedback from social media and community platforms to provide actionable insights to the product development team.
• Design and execute localized user growth strategies, including content localization, cultural adaptation, and targeted outreach programs.
• Collaborate with KOLs (Key Opinion Leaders) and community managers to amplify brand presence and foster user loyalty.
• Plan and coordinate both online (webinars, virtual events) and offline (launch events, pop-up activities) marketing initiatives globally.
• Independently organize small-scale community engagement activities, such as Q&A sessions, contests, and user onboarding programs.

Job Requirements

• Proven experience in market research, brand management, or digital marketing with a focus on social media and community engagement.
• Excellent analytical skills to interpret data and translate insights into marketing strategies.
• Strong writing and content creation abilities, including crafting promotional articles, social media posts, and campaign materials.
• Fluency in English and proficiency in at least one additional language for international communication.
• Ability to manage multiple platforms simultaneously, with experience in social media tools like Hootsuite or Buffer.
• Excellent communication skills for coordinating with global teams and external partners.
• Knowledge of user growth methodologies, including SEO, SEM, and social media analytics.
• Experience in organizing and executing community-driven campaigns with measurable outcomes.
• Proficiency in using CRM tools to track user interactions and feedback.
• Ability to work independently while collaborating effectively with cross-functional departments.
• Strong organizational skills to manage timelines, budgets, and campaign execution for both small and large-scale activities.
• Basic understanding of product lifecycle and user experience principles to contribute to product improvement suggestions.