Marketing Lead at CoinUp.io

Job Description

Key Responsibilities

• Participate in or lead brand promotion efforts by setting clear goals, developing effective strategies, and executing plans to achieve measurable results.
• Increase CEX transaction engagement by designing and implementing growth strategies for trading products, leveraging growth hacking techniques and data analysis to optimize activity plans.
• Build and refine the product growth flywheel, continuously improving user activity, transaction volume, and Total Value Locked (TVL) through precise KPI management and iterative testing.
• Lead multifunctional collaboration, working closely with product and technical teams to ensure accurate implementation and rapid iteration of activity requirements.
• Identify and establish strategic external partnerships to accelerate market penetration and brand influence through joint marketing campaigns and collaborative projects.
• Monitor market trends and competitor activities using advanced analytical tools, adjusting strategies to maintain a competitive edge.

Job Requirements

• Proven experience in brand promotion, growth marketing, or a similar leadership role, preferably in the fintech or blockchain industry.
• Strong analytical skills with the ability to leverage data-driven insights for strategy optimization.
• Expertise in growth hacking techniques and KPI-driven performance management.
• Excellent cross-functional collaboration skills, with the ability to lead teams and work closely with product and technical departments.
• Strategic mindset with a track record of establishing successful external partnerships.
• Proficiency in using advanced analytical tools to monitor market dynamics and competitor activities.
• Strong communication and leadership skills to drive initiatives and achieve business objectives.

Preferred Qualifications

• Experience in the blockchain or cryptocurrency sector, with a deep understanding of CEX transactions and DeFi ecosystems.
• Familiarity with Total Value Locked (TVL) metrics and growth strategies in decentralized finance (DeFi).
• Background in digital marketing, user acquisition, and retention strategies.