Marketing Lead at CoinUp.io

Job Description

Key Responsibilities

• Participate in and oversee brand promotion efforts by setting clear goals, developing effective strategies, and executing plans to achieve measurable results.
• Increase user engagement and transaction volume by designing and implementing growth strategies for trading products, leveraging growth hacking techniques and data-driven optimizations.
• Build and refine the product growth flywheel, enhancing user activity, transaction volume, and Total Value Locked (TVL) through precise KPI management and iterative testing.
• Lead cross-functional collaboration, working closely with product and technical teams to ensure accurate implementation and rapid iteration of marketing initiatives.
• Identify and establish strategic external partnerships to accelerate market penetration and amplify brand influence through joint marketing campaigns and collaborative projects.
• Monitor market trends and competitor activities using advanced analytical tools, adjusting strategies to maintain a competitive edge.

Job Requirements

• Proven experience in brand management, growth marketing, or a similar leadership role, preferably in the fintech or blockchain industry.
• Strong analytical skills with the ability to leverage data for decision-making and strategy optimization.
• Expertise in growth hacking techniques and performance marketing to drive user acquisition and retention.
• Excellent leadership and collaboration skills, with the ability to manage cross-functional teams and external partners.
• Deep understanding of market dynamics and competitor analysis to inform strategic adjustments.
• Ability to thrive in a fast-paced, dynamic environment with a focus on innovation and results.

Preferred Qualifications

• Experience in blockchain, cryptocurrency, or decentralized finance (DeFi) ecosystems.
• Track record of successful partnerships and joint marketing initiatives.
• Familiarity with advanced analytics tools and platforms for market monitoring.