Job Description:

Overseas Market Growth Lead (Based in Shanghai)

Growth Strategy & Planning:
- Develop overseas market user growth strategies, define market positioning, target user segmentation, and core growth paths, while being accountable for key growth metrics.
- Deeply analyze OTA industry trends, competitive landscape, and user behavior changes to identify new market opportunities (e.g., niche scenarios).
- Responsible for building and optimizing growth models, focusing on core metrics such as user lifetime value, customer acquisition cost, and retention rate.
Market-Driven User Acquisition:
- Channel Strategy & Innovation: Oversee planning, budget allocation, and ROI optimization for online/offline growth channels, including but not limited to:
  - Performance Marketing: Expertise in SEM/SEO, display ads, social media ads, and continuous exploration of emerging traffic platforms.
  - Content Marketing & Social Media: Build a "travel inspiration"-centric content ecosystem through short videos, live streaming, KOL/KOC collaborations to enhance brand influence and drive conversions.
  - Brand-Growth Integration: Collaborate closely with the branding team to ensure marketing activities enhance brand equity while delivering measurable user growth.
User Activation & Retention:
- Design onboarding processes to improve first-time conversion rates.
- Lead retention strategies, including membership/points systems, personalized recommendations, and lifecycle engagement to boost repurchase frequency and average order value.
- Analyze data to identify churn reasons and develop effective re-engagement strategies.
Team Management & Collaboration:
- Work cross-functionally with product, tech, and data teams to implement and iterate growth-related features.

Job Requirements:

Prior experience in overseas market growth for internet companies is preferred.
Excellent bilingual (Chinese/English) content creation skills.
Familiarity with overseas social media platforms (X, Telegram, Instagram, LinkedIn) and their engagement mechanisms.
Strong interest in AI, Web3, travel, and lifestyle sectors with cross-cultural content sensitivity.
Data-driven mindset with ability to derive insights and optimize strategies.

Benefits:

Flexible hours (10am–6pm), no clock-in policy, and an international work environment.

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AI Job Analysis

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Analyze Job Core Requirements

The Marketing Lead position at UMY requires a strategic thinker with a strong background in overseas market growth, particularly within the internet and OTA industries. The role demands expertise in developing and executing growth strategies, optimizing user acquisition channels, and enhancing user retention through data-driven approaches.

Deep understanding of overseas market growth strategies, including SEM/SEO, social media ads, and emerging traffic platforms.
Proficiency in bilingual (Chinese/English) content creation and familiarity with overseas social media platforms like X, Instagram, and LinkedIn.
Strong analytical skills to optimize growth models focusing on user lifetime value, customer acquisition cost, and retention rate.
Ability to collaborate cross-functionally with product, tech, and data teams to implement growth-related features.
Interest in AI, Web3, travel, and lifestyle sectors with cross-cultural content sensitivity.

Understand Employer Recruitment Intent

UMY is likely a dynamic and innovative company operating in the travel or lifestyle sector, seeking a Marketing Lead to drive overseas market expansion. The emphasis on bilingual content creation and familiarity with international social media platforms suggests UMY's focus on global reach and cross-cultural engagement. The requirement for AI and Web3 interest indicates a forward-thinking approach, possibly integrating cutting-edge technologies into marketing strategies. The flexible work hours and international environment reflect a modern, employee-centric culture, appealing to candidates who value autonomy and global collaboration.

MyJob Interviewer Says

As an interviewer, I would prioritize candidates who demonstrate a proven track record in overseas market growth, particularly within the internet or OTA industries. Key areas of focus would include their ability to develop and execute data-driven growth strategies, manage cross-functional collaborations, and adapt to emerging trends like AI and Web3. Strong communication skills in both Chinese and English are essential, as is a genuine passion for the travel and lifestyle sectors. Candidates should be prepared to discuss specific examples of their past successes in user acquisition and retention.

AI Matching Suggestions

To stand out for this role, tailor your resume and interview preparation to highlight your expertise in overseas market growth and bilingual content creation. Focus on demonstrating your ability to drive measurable results through data-driven strategies.

Highlight specific achievements in overseas market growth, such as increasing user acquisition or improving retention rates.
Showcase your proficiency in bilingual content creation and familiarity with international social media platforms.
Provide examples of how you've leveraged AI or Web3 technologies in previous roles, if applicable.
Prepare to discuss your cross-functional collaboration experience, particularly with product, tech, and data teams.
Emphasize your analytical skills by presenting case studies where you optimized growth models based on key metrics.

Marketing Lead at UMY

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Marketing Lead at UMY

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