NFT Operation at FAMDAO

Job Description

Key Responsibilities

• Develop and implement integrated marketing strategies for overseas social media platforms, ensuring consistent brand positioning and content quality across all channels
• Design multi-platform operation plans based on user growth data and market research, with a focus on optimizing engagement metrics for different audience segments
• Plan and execute brand-centric content calendars that align with seasonal trends, product launches, and company milestones while maintaining brand voice consistency
• Create engaging event content for both daily and special campaigns, including but not limited to interactive posts, live-streamed activities, and limited-time promotions
• Monitor real-time performance analytics across social media platforms, conduct A/B testing for content optimization, and implement iterative improvements based on data insights
• Collaborate with creative teams to produce high-quality visual content, video scripts, and interactive media that resonate with international audiences
• Develop and maintain brand engagement metrics tracking systems, including follower growth rates, conversion funnel analysis, and sentiment monitoring
• Stay updated with platform algorithm changes, emerging trends, and competitor activities to maintain a competitive edge in overseas markets
• Prepare monthly performance reports that analyze content effectiveness, engagement trends, and ROI for social media campaigns
• Coordinate with customer service teams to address user feedback and improve content relevance across all digital channels

Job Requirements

• Minimum 3 years of professional experience in overseas social media marketing, preferably in the tech or consumer goods industry
• Proven track record of successfully executing content strategies that drove measurable business growth and brand awareness
• Excellent command of English and at least one other major language (e.g., Spanish, French, Korean) for cross-border content creation and communication
• Proficiency in social media analytics tools (Google Analytics, Hootsuite, Sprout Social) and ability to interpret engagement data effectively
• Strong understanding of content marketing best practices, including SEO optimization, storytelling techniques, and visual content creation
• Ability to develop and execute multi-channel marketing campaigns that align with brand objectives and market trends
• Experience with content calendar planning, including scheduling, resource allocation, and timeline management for international campaigns
• Knowledge of digital marketing trends, including influencer collaborations, user-generated content strategies, and interactive content formats
• Excellent communication skills with ability to create compelling content for diverse audience demographics and cultural contexts
• Strong analytical skills to identify content performance patterns, optimize campaign strategies, and report on key metrics effectively
• Ability to work independently and collaboratively with cross-functional teams to achieve business goals
• Proficiency in graphic design tools (Canva, Adobe Creative Suite) for creating visually appealing social media content
• Experience with video production or editing software for creating engaging video content across platforms
• Understanding of brand management principles and ability to maintain brand consistency across all digital touchpoints
• Excellent time management skills to handle multiple campaigns simultaneously while maintaining content quality standards
• Ability to adapt content strategies to different regional markets and cultural nuances
• Strong problem-solving skills to address content performance challenges and develop innovative solutions
• Knowledge of social media advertising platforms (Meta Ads, Twitter Ads) for creating and managing paid campaigns
• Experience with content moderation and community management practices for maintaining positive brand reputation
• Excellent organizational skills to manage content creation workflows and track campaign progress effectively

Work location: Base Shenzhen