Job Description
As a Product Manager for the Swap Direction, you will be responsible for the end-to-end lifecycle management of BitKeep Swap products. This includes conducting in-depth market research to identify user needs and competitive trends, translating these insights into actionable product strategies, and overseeing the development of innovative features that enhance user experience and platform functionality. You will also be tasked with creating and maintaining comprehensive product roadmaps, prioritizing features based on business goals and user feedback, and ensuring alignment with the overall vision of the BitKeep ecosystem.
Key Responsibilities
- Lead the design, planning, and optimization of BitKeep Swap products, including but not limited to core functionality, UI/UX design, and user experience enhancements across all product touchpoints.
- Collaborate closely with cross-functional teams such as development, design, and QA to ensure seamless execution of product development cycles, from prototyping to testing and final launch.
- Develop and implement marketing strategies in partnership with the marketing and operations departments to drive adoption of BitKeep Swap, while continuously refining product features based on user behavior and market feedback.
- Monitor and analyze key performance metrics, including user engagement, conversion rates, and transaction volumes, to identify opportunities for product improvement and optimization.
- Conduct regular stakeholder reviews to ensure product direction aligns with business objectives, regulatory requirements, and technological advancements in the decentralized finance (DeFi) space.
- Stay updated on industry trends and competitor activities to maintain BitKeep Swap's competitive edge and ensure the product remains relevant to evolving user demands.
- Document and communicate product specifications, requirements, and updates to all relevant teams and stakeholders in a clear and concise manner.
- Manage product launch timelines and coordinate with marketing teams to create effective go-to-market strategies, including promotional campaigns and user onboarding processes.
Job Requirements
- Minimum of a bachelor's degree in computer science, business administration, or a related field, with a preference for candidates holding a master's degree or higher.
- Proven experience (3+ years) in product management, preferably within the blockchain or decentralized finance (DeFi) industry, with a successful track record of launching and optimizing digital products.
- Strong understanding of UI/UX design principles and the ability to create user-centric product designs that prioritize usability, accessibility, and aesthetic appeal.
- Excellent analytical skills to interpret complex data sets, identify trends, and make data-driven decisions that improve product performance and user satisfaction.
- Proficiency in agile methodologies and project management tools (e.g., Jira, Trello) to effectively manage product development workflows and coordinate with cross-functional teams.
- Exceptional communication and collaboration abilities to work with developers, designers, marketers, and stakeholders at all levels of the organization.
- Ability to think strategically and creatively to develop innovative product solutions that address user pain points and drive business growth.
- Fluency in English, with additional language skills (e.g., Chinese, Japanese) being a plus for global market engagement.
- Knowledge of blockchain technology, smart contracts, and decentralized applications (dApps) to ensure technical feasibility of product features.
- Experience with analytics platforms (e.g., Google Analytics, Mixpanel) and A/B testing methodologies to measure product performance and optimize user experience.