Job Description
As a Social Media Manager at CoinGecko, you will be responsible for driving engagement and growth across our digital platforms. This role requires proactive management of all social media channels, including but not limited to Twitter, Facebook, Instagram, and LinkedIn. You will act as the primary liaison for community interactions, ensuring that our online presence remains vibrant and valuable. Key responsibilities include developing and executing social media strategies, creating compelling content, moderating user interactions, and analyzing performance metrics to optimize our outreach efforts. Additionally, you will collaborate with cross-functional teams to support product launches and marketing campaigns, ensuring alignment with business objectives.
Key Responsibilities
- Develop and implement comprehensive social media strategies to enhance brand visibility and audience engagement.
- Manage daily operations of social media accounts, including content creation, scheduling, and real-time moderation.
- Actively participate in cryptocurrency and media communities to foster relationships and generate organic growth.
- Collaborate with marketing and product teams to design and execute campaigns that align with business goals.
- Monitor and analyze social media performance using tools like Google Analytics, Hootsuite, or Sprout Social to identify trends and opportunities.
- Prepare weekly and monthly reports to track progress, share insights, and recommend actionable strategies for team improvement.
- Stay informed about emerging trends in the cryptocurrency industry and identify relevant opportunities for content creation or campaign development.
- Engage with the audience through comments, messages, and other interactive features to build brand loyalty and trust.
- Ensure compliance with community guidelines and brand standards while maintaining a positive and professional tone in all interactions.
- Contribute to the development of long-term community growth plans that align with CoinGecko's mission and vision.
Job Requirements
- Proven experience in social media management, preferably within the cryptocurrency or tech industry.
- Excellent understanding of digital marketing principles and social media analytics.
- Strong writing and communication skills to create engaging content and manage community interactions.
- Ability to work independently and collaboratively with cross-functional teams to achieve campaign objectives.
- Proficiency in using social media management tools and platforms for content scheduling and performance tracking.
- Knowledge of cryptocurrency trends and the ability to translate them into relevant content or campaign ideas.
- Excellent time management skills to handle multiple tasks and meet deadlines effectively.
- Strong analytical skills to interpret data and make data-driven decisions for social media optimization.
- Ability to maintain a professional and positive online presence while representing CoinGecko's brand values.
- Excellent organizational skills to manage social media calendars, campaign timelines, and reporting schedules.
- Fluency in English, with additional language skills being a plus for global audience engagement.
- Passion for cryptocurrency and blockchain technology, with a desire to contribute to the growth of the industry through digital outreach.
- Ability to adapt to fast-paced environments and handle evolving challenges in the digital marketing space.
- Strong problem-solving skills to address issues related to community management, content performance, or campaign execution.
- Experience with SEO and content optimization techniques to maximize reach and engagement across platforms.
- Knowledge of influencer marketing and partnership opportunities to expand our community footprint.
- Ability to create and maintain a consistent brand voice across all social media channels and community interactions.
- Strong attention to detail to ensure accuracy in content creation, moderation, and reporting processes.
- Excellent interpersonal skills to build and maintain relationships with both internal teams and external community members.
