Advertising at HTX

Job Description

Key Responsibilities

• Develop and implement comprehensive advertising strategies for global markets to meet user acquisition targets
• Collect and analyze advertising performance data to continuously refine and optimize campaign strategies
• Identify and explore high-quality user acquisition channels to scale growth effectively
• Conduct regular competitive analysis of similar products to maintain strategic competitiveness
• Manage advertising budgets efficiently to maximize ROI across various platforms
• Collaborate with creative teams to develop compelling ad content that resonates with target audiences

Job Requirements

• Minimum 5 years of experience in digital marketing, including SEM, social media marketing, content marketing, and email marketing
• Deep understanding of Web3 ecosystem with ability to develop tailored marketing strategies for the industry
• Strong analytical skills with proficiency in using mainstream data analysis tools and reporting
• Excellent team leadership skills with ability to collaborate effectively across departments
• Innovative thinker with strong problem-solving capabilities and independent judgment
• Proven track record of managing successful advertising campaigns with measurable results
• Fluent in English with additional language skills being a plus for global campaign management

Compensation & Benefits

• Competitive base salary with performance-based bonuses
• Year-end bonus tied to company and individual performance
• Monthly allowances for transportation and communication
• Comprehensive benefits package including health insurance
• Professional development opportunities and training programs
• Flexible work arrangements when appropriate