Job Description
The Chinese Community Manager / Ambassador is responsible for the comprehensive management and development of Chinese-speaking online communities across multiple platforms. This includes active engagement and maintenance of communication channels such as WeChat groups, Telegram communities, and Discord servers. The role involves organizing and executing community activities through formats like Ask Me Anything (AMA) sessions, user-driven events, and content-driven initiatives to sustain user participation and engagement. Key responsibilities also encompass the strategic design and implementation of Discord community architecture, including the development of community bots to automate interactions, streamline communication, and enhance user experience. The position requires coordination of business development (BD) resources within the Chinese community, with a preference for candidates who possess existing networks or partnerships with key opinion leaders (KOLs) and community influencers. Additionally, the role involves monitoring community dynamics, analyzing user behavior, and implementing data-driven strategies to optimize community growth and retention.
Key Responsibilities
- Oversee the day-to-day operations of Chinese-speaking communities on platforms including WeChat, Telegram, and Discord, ensuring consistent engagement and activity levels.
- Plan and execute community-building initiatives such as AMA sessions, themed discussions, and user-generated content campaigns to foster a vibrant and active community environment.
- Design and implement Discord community structures, including the creation of role-based channels, moderation systems, and automated bot functionalities to improve user experience and retention.
- Develop and maintain community guidelines, ensuring alignment with brand values and promoting positive interactions among members.
- Collaborate with cross-functional teams to create content that resonates with the Chinese audience, including translations, cultural adaptations, and localized messaging.
- Monitor community metrics such as growth rates, engagement levels, and user feedback to identify opportunities for improvement and innovation.
- Coordinate with BD teams to leverage community resources for business development, including identifying and engaging KOLs for brand collaborations.
- Participate in community strategy meetings to align with overall business goals and contribute to long-term community growth plans.
- Respond to user inquiries and resolve conflicts within the community to maintain a positive and inclusive atmosphere.
- Stay updated on emerging trends in Chinese digital communities and adapt strategies to remain competitive in the market.
Job Requirements
- Proven experience in managing online communities, preferably with a focus on Chinese-speaking audiences and platforms like WeChat, Telegram, and Discord.
- Excellent communication skills in both Mandarin and English, with the ability to engage effectively with diverse user groups and stakeholders.
- Strong understanding of community management best practices, including user onboarding, retention strategies, and conflict resolution techniques.
- Technical proficiency in using Discord's features for community building, such as bot development, channel organization, and moderation tools.
- Experience in coordinating BD resources, with a demonstrated ability to build and maintain relationships with KOLs and community influencers.
- Ability to analyze community data and metrics to inform decision-making and strategy development.
- Excellent organizational skills to manage multiple community platforms simultaneously and prioritize tasks effectively.
- Collaborative mindset to work closely with cross-functional teams, including marketing, product, and BD departments, to achieve shared objectives.
- Knowledge of Chinese internet culture, social media trends, and user behavior to create relevant and engaging content.
- Strong problem-solving skills to address community challenges and implement innovative solutions for growth and engagement.
