Job Description
Responsible for monitoring and analyzing changes in keyword ranking algorithms for iOS and Google Play to stay updated with the latest trends and algorithm updates. Develop comprehensive ASO optimization strategies, including keyword selection, combination, and semantic optimization, to enhance app visibility and improve keyword coverage. Focus on increasing the number of TOP3 keywords in search results to drive organic traffic and user acquisition. Continuously track optimization performance metrics, conduct in-depth data analysis, and create actionable adjustment plans to refine search and conversion optimization efforts. Implement strategies to expand store downloads through targeted marketing and traffic generation, ensuring sustained growth in product rankings on financial charts. Collaborate with regional teams to enhance localized product addition, conduct competitor research, and compile detailed user behavior reports to support data-driven decision-making.
Key Responsibilities
- Conduct ongoing research on algorithm updates for iOS and Google Play to identify opportunities for ASO strategy refinement.
- Design and execute keyword optimization plans, including semantic analysis, competitor keyword benchmarking, and multi-language keyword strategies.
- Monitor daily performance metrics such as click-through rates, conversion rates, and organic traffic volume to assess optimization effectiveness.
- Develop and maintain a keyword database, prioritizing high-impact keywords and optimizing their placement in app titles, descriptions, and metadata.
- Implement A/B testing for app store optimization tactics to validate the impact of different strategies on user acquisition.
- Collaborate with marketing teams to create localized content strategies that align with regional user preferences and search trends.
- Track and report on regional competitor activity, including keyword strategies, app descriptions, and promotional tactics.
- Prepare monthly performance reports analyzing keyword rankings, conversion rates, and traffic sources to guide strategic adjustments.
- Develop and execute traffic generation campaigns to boost app store downloads and improve financial chart rankings.
- Stay updated with industry trends and competitor strategies to maintain a competitive edge in app store optimization.
Job Requirements
- Proven experience in ASO optimization with a strong track record of improving keyword rankings and conversion rates.
- Deep understanding of iOS and Google Play algorithm mechanics, including ranking factors and search behavior patterns.
- Excellent analytical skills to interpret app store data and create actionable optimization strategies.
- Proficiency in keyword research tools (e.g., Sensor Tower, App Annie) and SEO best practices for app store environments.
- Ability to develop and implement multi-channel optimization strategies that combine keyword, metadata, and content optimization.
- Strong collaboration skills to work with cross-functional teams including marketing, product, and regional operations.
- Experience in creating localized content strategies that align with regional market requirements and user preferences.
- Knowledge of financial chart analysis tools to monitor and improve app store rankings and download metrics.
- Excellent communication skills to present optimization findings and strategy recommendations to stakeholders.
- Ability to adapt to changing algorithm updates and market trends while maintaining consistent optimization results.
- Proficiency in data visualization tools to create clear and actionable reports for team alignment and decision-making.
- Strong attention to detail to ensure accurate keyword placement, metadata optimization, and content quality across platforms.
- Experience with A/B testing frameworks to evaluate the effectiveness of different optimization approaches.
- Knowledge of user acquisition metrics and conversion funnel analysis to optimize app store performance.
- Ability to develop and execute traffic generation campaigns that align with business goals and market demands.
- Excellent problem-solving skills to address optimization challenges and improve app store visibility.
- Proficiency in managing and analyzing large datasets to identify trends and optimize strategies.
- Knowledge of competitor analysis methodologies to benchmark performance and identify opportunities for improvement.
- Ability to create and maintain a comprehensive ASO strategy that aligns with business objectives and market trends.
