Job Description
As a Content Strategist (Marketing) at Cobo, you will play a crucial role in crafting and executing content strategies to drive engagement, brand awareness, and conversion across various channels. You will be responsible for creating compelling content that resonates with our target audience, as well as analyzing performance metrics to optimize content strategies. This role requires a deep understanding of digital marketing principles and a creative mindset to align content with business objectives.
Key Responsibilities
- Develop and implement a comprehensive content strategy to enhance our brand messaging and thought leadership, ensuring alignment with Cobo's overall marketing goals.
- Ideate and create diverse content formats for Cobo’s owned channels, including website, social media, email, and more, to maintain a consistent and engaging brand voice.
- Manage content calendar, scheduling, and distribution across different platforms to maximize reach and engagement, while maintaining brand consistency.
- Collaborate with designers, video editors, and contractors to create high-quality, engaging content in accordance with the content calendar and brand guidelines.
- Conduct keyword research and optimize content for search engines (SEO) to increase organic traffic and visibility, ensuring content is discoverable by target audiences.
- Monitor and analyze content performance using analytics tools to identify trends, insights, and areas for improvement, and provide actionable recommendations.
- Stay up-to-date with industry trends, best practices, and emerging technologies to ensure content strategies remain innovative and competitive.
- Support in the creation of sales enablement materials such as presentations, case studies, and whitepapers to strengthen customer engagement and conversion.
- Collaborate with cross-functional teams including marketing, product, and sales to ensure content aligns with business goals and customer needs.
- Conduct competitor analysis to identify gaps and opportunities in content strategies, and refine approaches accordingly.
Job Requirements
- Proven experience in content strategy development and execution, with a track record of driving measurable results in digital marketing campaigns.
- Strong understanding of SEO best practices, content marketing frameworks, and analytics tools to optimize content performance.
- Excellent written and verbal communication skills, with the ability to craft persuasive content across multiple formats and platforms.
- Proficiency in content management systems (CMS) and collaboration tools to streamline workflow and ensure timely delivery.
- Ability to analyze data and translate insights into actionable strategies, with a focus on improving engagement metrics and conversion rates.
- Knowledge of design principles and multimedia content creation to collaborate effectively with creative teams.
- Experience in creating sales enablement materials, including presentations, case studies, and whitepapers, to support business development efforts.
- Strong organizational skills to manage content calendars, deadlines, and multi-channel distribution efficiently.
- Ability to work independently and as part of a team, with a proactive approach to problem-solving and innovation.
- Excellent time management skills to balance multiple projects and meet content production deadlines while maintaining quality standards.
- Ability to adapt to changing market conditions and business priorities, with a flexible mindset to pivot content strategies as needed.
- Strong analytical skills to evaluate content performance, identify trends, and make data-driven decisions for continuous improvement.
- Knowledge of content marketing trends, including video content, influencer collaborations, and interactive formats, to stay ahead of the competition.
- Ability to create and maintain a content strategy that aligns with Cobo's brand identity and business objectives across all touchpoints.
- Excellent attention to detail to ensure content is accurate, consistent, and aligned with brand guidelines and messaging.
- Ability to develop content that supports lead generation, customer retention, and brand loyalty initiatives.
- Strong collaboration skills to work with stakeholders, including marketing managers, product teams, and sales representatives, to ensure content meets business needs.
- Experience in content auditing and optimization to ensure existing content remains relevant and effective in achieving marketing goals.
- Ability to create content that is culturally sensitive and inclusive, reflecting Cobo's values and resonating with diverse audiences.
- Strong project management skills to oversee content creation, distribution, and performance tracking across multiple channels and timelines.
