Growth Manager at NFTGo

Job Description

Key Responsibilities

• Design, implement, and continuously optimize user acquisition strategies across multiple marketing channels, including social media, search engines, and content platforms.
• Develop creative and engaging content that aligns with brand messaging and drives topic traffic, ensuring relevance to target audiences.
• Collaborate with designers and content creators to conceptualize and execute marketing activities that enhance user experience and conversion rates.
• Monitor and analyze campaign performance metrics to identify areas for improvement and adjust strategies accordingly.
• Work closely with product and development teams to ensure marketing initiatives are integrated with new features and product launches.
• Coordinate with operations teams to streamline execution processes, improve resource allocation, and enhance overall campaign efficiency.
• Conduct market research to uncover insights about customer behavior, preferences, and pain points.
• Develop and maintain a growth marketing framework that supports customer revenue targets and long-term business goals.
• Present findings and recommendations to senior leadership, ensuring clear communication of strategy outcomes and ROI.
• Stay updated on emerging marketing trends and technologies to maintain a competitive edge in the industry.

Job Requirements

• Proven experience in user acquisition, content marketing, and growth strategies, preferably in a fast-paced digital environment.
• Strong analytical skills with the ability to interpret data and derive actionable insights for strategy optimization.
• Excellent communication and collaboration abilities to work effectively with cross-functional teams and stakeholders.
• Proficiency in marketing tools and platforms, including Google Analytics, A/B testing software, and social media management systems.
• Ability to develop and execute multi-channel marketing campaigns that deliver measurable results.
• Knowledge of content creation processes, including copywriting, graphic design, and video production.
• Experience with customer journey mapping and conversion rate optimization techniques.
• Strong understanding of marketing metrics and KPIs, such as CAC, LTV, and ROI.
• Ability to work independently and manage multiple projects simultaneously while maintaining high-quality output.
• Excellent problem-solving skills with the ability to think creatively and develop innovative marketing solutions.

Desired Qualifications

• Advanced degree in marketing, business, or a related field (preferred but not required).
• Experience with marketing automation tools and customer segmentation strategies.
• Knowledge of SEO and SEM best practices to enhance organic and paid traffic.
• Ability to develop and maintain a content calendar that aligns with marketing goals and brand voice.
• Experience with user-generated content strategies and community building initiatives.
• Strong understanding of customer acquisition funnels and conversion optimization techniques.
• Ability to create and execute A/B testing campaigns to validate hypothesis and improve performance.
• Experience with data visualization tools to present complex marketing data in an accessible format.
• Knowledge of marketing analytics frameworks and attribution models.
• Ability to develop and implement customer retention strategies that drive long-term engagement.

Key Success Factors

Success in this role will be measured by the ability to consistently deliver high-quality marketing strategies that drive user acquisition, content engagement, and business growth. The ideal candidate will demonstrate a strong track record of improving marketing ROI, reducing customer acquisition costs, and increasing user retention rates. Key success factors include the ability to work collaboratively with cross-functional teams, maintain a deep understanding of marketing trends, and continuously innovate to stay ahead of the competition. The position also requires the ability to adapt to changing market conditions and pivot strategies as needed to achieve business objectives.