Operation Manager at AUSD

Job Description

Key Responsibilities

• Identify and recruit KOLs across various niches and platforms that match brand values and marketing objectives
• Develop and implement collaboration strategies that include content planning, creative formats, and timeline coordination
• Establish and maintain professional relationships with KOLs to ensure consistent content quality and brand alignment
• Monitor real-time performance metrics of KOL campaigns through analytics tools and social media insights
• Analyze audience feedback, engagement rates, and brand sentiment to refine collaboration approaches
• Collaborate with marketing teams to align KOL strategies with overall brand campaigns and product launches
• Track conversion metrics and sales performance to evaluate the effectiveness of KOL partnerships
• Prepare detailed reports on KOL performance, including ROI analysis and recommendations for optimization
• Stay updated on industry trends and emerging KOL platforms to maintain competitive advantage
• Coordinate cross-functional teams for content production, campaign execution, and post-collaboration evaluation

Job Requirements

• Proven experience in KOL management or digital marketing (minimum 3 years)
• Excellent understanding of brand positioning, audience segmentation, and content strategy development
• Strong analytical skills with proficiency in using social media analytics tools (e.g., Hootsuite, Brandwatch)
• Ability to create and execute data-driven collaboration strategies across multiple platforms
• Excellent communication skills for negotiating with KOLs and coordinating with internal teams
• Knowledge of content creation processes, including copywriting, video production, and graphic design
• Experience with campaign management software and project management methodologies
• Strong attention to detail for ensuring brand consistency in all KOL content
• Ability to interpret complex data sets and translate insights into actionable strategies
• Excellent organizational skills for managing multiple KOL relationships and campaign timelines
• Proficiency in English and at least one additional language for international collaboration
• Knowledge of influencer marketing trends, metrics, and best practices
• Ability to work independently and collaboratively in fast-paced environments
• Strong problem-solving skills for addressing challenges in KOL partnerships
• Experience with budget management and cost-effectiveness analysis for KOL campaigns