Public Relations Manager at Matrixport

Job Description

Key Responsibilities

• Plan and execute social media operation plans, develop content calendars to increase product/brand exposure and user engagement
• Manage daily operations of Chinese and English social media matrices (Weibo, X, Instagram, Facebook, LinkedIn) and coordinate with departments for content publishing
• Create compelling Chinese/English copy for various materials including social posts, marketing collateral, video scripts, brochures and PR drafts
• Monitor competitor social media activities and major market campaigns to support marketing initiatives
• Track, analyze social media and campaign data to produce performance reports and optimize strategies
• Participate in planning and executing social media/community activities (e.g. AMA) to boost engagement

Job Requirements

• 2+ years experience in social media management and PR
• Proficiency in both Chinese and English copywriting
• Strong understanding of major social media platforms and analytics tools
• Creative thinking with excellent communication skills
• Ability to work cross-functionally and manage multiple projects
• Experience with community engagement activities preferred

Preferred Qualifications

• Experience in brand marketing or digital advertising
• Knowledge of SEO and content marketing strategies
• Familiarity with graphic design tools is a plus