Job Description
We are seeking a dynamic Brand Strategist to develop and execute comprehensive branding initiatives that align with our company's mission and goals. This role requires a creative and analytical professional who can drive brand awareness through strategic planning, media relations, event coordination, and content creation.
Key Responsibilities
- Develop and execute a comprehensive brand strategy that aligns with the company's mission and goals
- Ensure consistent brand messaging across all touchpoints
- Build rapport with media outlets, journalists, and influencers
- Plan and coordinate press releases, interviews, and media coverage to promote the company's media presence
- Organize both physical and online events to engage with our target audience effectively
- Create and curate engaging content for social media platforms and manage campaigns
- Build relationships with relevant communities and organizations to increase brand awareness
- Produce compelling content including articles, blog posts, and visuals
- Utilize data analytics to track branding initiative success and make data-driven improvements
- Collaborate with cross-functional teams including sales, product development, and legal departments
Required Skills
- Proven experience in brand strategy development and execution
- Strong media relations and public relations skills
- Excellent content creation and copywriting abilities
- Experience in event planning and management
- Proficiency in social media management and digital marketing
- Strong analytical skills with experience in data-driven decision making
- Exceptional communication and interpersonal skills
- Ability to work collaboratively across multiple departments
Preferred Qualifications
- Bachelor's degree in Marketing, Communications, or related field
- 3+ years of experience in brand management or marketing
- Experience with brand analytics tools and platforms
- Portfolio demonstrating successful brand campaigns
