Public Relations Manager at Cobo

Job Description

Key Responsibilities

• Develop and execute a comprehensive brand strategy that aligns with the company's mission and goals
• Ensure consistent brand messaging across all touchpoints
• Build rapport with media outlets, journalists, and influencers
• Plan and coordinate press releases, interviews, and media coverage to promote the company's media presence
• Organize both physical and online events to engage with our target audience effectively
• Create and curate engaging content for social media platforms and manage campaigns
• Build relationships with relevant communities and organizations to increase brand awareness
• Produce compelling content including articles, blog posts, and visuals
• Utilize data analytics to track branding initiative success and make data-driven improvements
• Collaborate with cross-functional teams including sales, product development, and legal departments

Required Skills

• Proven experience in brand strategy development and execution
• Strong media relations and public relations skills
• Excellent content creation and copywriting abilities
• Experience in event planning and management
• Proficiency in social media management and digital marketing
• Strong analytical skills with experience in data-driven decision making
• Exceptional communication and interpersonal skills
• Ability to work collaboratively across multiple departments

Preferred Qualifications

• Bachelor's degree in Marketing, Communications, or related field
• 3+ years of experience in brand management or marketing
• Experience with brand analytics tools and platforms
• Portfolio demonstrating successful brand campaigns