Public Relations Manager at Cobo

Job Description

Key Responsibilities

• Develop and execute a comprehensive brand strategy that aligns with the company's mission and goals, ensuring long-term brand equity and market differentiation.
• Oversee the creation of consistent brand messaging across all touchpoints, including website content, advertising materials, and customer service interactions.
• Build and maintain strong relationships with media outlets, journalists, and industry influencers to secure favorable coverage and partnerships.
• Plan, coordinate, and execute press releases, media interviews, and press events to enhance the company's public profile and media presence.
• Organize both physical and digital events, such as product launches, brand workshops, and community engagement activities, to connect with target audiences.
• Create and curate high-quality content for social media platforms, including articles, blog posts, visual assets, and video content, to drive engagement and brand awareness.
• Utilize data analytics tools like Google Analytics, SEMrush, and social media insights to measure the effectiveness of branding initiatives and optimize strategies.
• Collaborate with cross-functional teams, including sales, product development, and legal, to ensure brand messaging aligns with business goals and compliance standards.
• Monitor market trends and competitor activities to identify opportunities for brand innovation and positioning.
• Develop and implement brand campaigns that integrate with other marketing efforts, such as digital advertising and email marketing, to maximize impact.

Job Requirements

• Proven experience in brand management, marketing strategy, or related fields, with a minimum of 3-5 years in a professional capacity.
• Excellent communication skills, including the ability to craft persuasive brand messaging and engage with media professionals and influencers.
• Strong analytical skills to interpret data and metrics, and make informed decisions for brand optimization and growth.
• Proficiency in social media management platforms (e.g., Hootsuite, Buffer) and content creation tools (e.g., Canva, Adobe Creative Cloud).
• Ability to collaborate effectively with cross-functional teams and stakeholders to align brand initiatives with business objectives.
• Knowledge of media relations best practices, including press release writing, media outreach, and crisis communication strategies.
• Experience in event planning and execution, with a focus on both in-person and virtual formats, to engage audiences and build brand presence.
• Excellent organizational skills to manage multiple projects simultaneously and meet deadlines for brand campaigns and media activities.
• Strong understanding of digital marketing principles, including SEO, content marketing, and audience segmentation.
• Ability to work independently and take ownership of brand initiatives while maintaining a collaborative approach with the team.
• Fluency in English, with additional language skills being a plus for global brand campaigns.
• Proficiency in using CRM tools to track brand interactions, customer feedback, and media engagement metrics.
• Experience with brand analytics and reporting tools to measure campaign performance and ROI.
• Ability to adapt to evolving market trends and adjust brand strategies accordingly to maintain relevance and competitiveness.
• Strong creativity and problem-solving skills to develop innovative brand campaigns and content that stand out in the market.